Meet the Agent: Smart Campaign Design

Let's Set the Scene

You've got your campaign brief, your audiences are defined, and the offers are ready. Maybe you're planning different messages for VIPs, recent buyers and inactive contacts, with subject lines to A/B test for each group.

But how do you make sure everyone gets the right offer at the right time? And what happens when stock is limited and not every audience can receive the campaign?

Suddenly, you're juggling email sequences, send times, A/B tests and stock levels. One wrong connection or delay can throw the whole campaign off.

How do you bring all these moving parts together without having to build the flow step by step?

Let's unwrap the situation:

The Problem: A brief might look clear on paper, but turning it into a working flow is another story. Email sequences, A/B tests, send times and stock levels all need to work together. One small mistake can throw the entire campaign off.

The Agent: @smart_campaign_design

Solution: Turn your brief into a complete campaign flow, with audience priorities, subject line tests and stock checks built in. Less manual mapping, smarter campaign flows.

Picture this

The Campaign Architect: From Idea to Execution

It’s Tuesday afternoon, and Marco has two windows open: the Black Friday brief and a blank Smart Campaign.

Three audiences, three different offers, two subject lines to A/B test for each audience, and one hero product in limited supply. VIPs get first priority, followed by recent buyers. The inactive audience only gets the offer if there's enough stock left.

The campaign plan is ready. Now Marco needs to turn it into a flow without missing a step. Last year, he accidentally set a reminder to go out just two hours after the first email. VIPs received a second email before they'd had much time to act on the first. He doesn't want a repeat.

So he types @smart_campaign_design in Mark and pastes in the brief.

A minute later, the agent drafts the campaign flows, each with its own audience, offer, subject line test and timing. It also adds a send schedule with stock checkpoints, so Marco can check availability before the next audience receives its offer.

Every email comes with UTM tracking and KPIs, so he can see how each audience and subject line performs.

Marco reviews the flows, tweaks one wait time and gets ready to launch. No more starting from scratch.

Meet the Agent

@smart_campaign_design is a Mark agent for Optimizely Campaign that turns your campaign brief into a complete Smart Campaign blueprint. It maps out email sequences, audiences, A/B tests, send times, KPIs and UTM parameters. It also creates an overview of the campaign schedule, with stock checkpoints to help you track inventory throughout the campaign.

The idea behind it: Your brief sets the direction. The blueprint maps out how to make it happen. The agent proposes; you decide what gets built.

How to try it: Simply type @smart_campaign_design into your Mark Chat and paste, upload or link your brief. You can also let it search your workspace. If details are missing or unclear, the agent asks up to four follow-up questions, each with concrete answer options, to make sure the proposed flow matches your campaign requirements.

Want to learn more about this agent?

Find everything you need to know, including an overview of its capabilities and how to get the most out of it.

Why it matters

30%30%

of email revenue comes from automated flows, even though they make up only 2% of sends.

Omnisend, 2026 email marketing benchmarks

22x22x

more revenue per email from automated emails than from campaign sends.

Omnisend, 2026 email marketing benchmarks

45.38%45.38%

average open rate for triggered emails, showing how effective automated messages can be.

GetResponse, 2024 email marketing benchmarks

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