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The hidden cost of invisible work

Video
Jul 17, 2026

Meetings, status updates, version-hunting, manual data transfers — individually small, collectively massive. Before you add new capabilities, map the coordination tax your teams are paying today. The biggest modernization win might not be adding something new. It might be removing work that never should have existed.

Julie Oehme
VP, Sales & MarketingAperture Labs
Tina Nelson
Tina Nelson
Sr. Product Strategy DirectorOptimizely