Every marketer got into this job for a reason. The creativity. The craft. The chance to change someone’s mind. Somewhere along the way, the job got buried under approvals, revisions, and reporting cycles that exist for their own sake.
Seth Godin has spent 30 years asking one question: what does it mean to do work that matters? In this keynote, he brings that question into the age of AI — and flips it. The machines were always going to do the repetitive work. The real question is: what are you going to do with the time they give back?
A call to arms for the experience makers. Equal parts provocation, permission slip, and roadmap.
Luminary Keynote: Seth Godin The work you were made for