This first installment in the Customer Confidential series encapsulates Dovetail’s journey, digital strategy and transformation, and how Optimizely has been a critical partner in their success.
Dovetail Furniture bring home comforts online with Optimizely
Marco Mazzoni, Dovetail’s digital marketing leader, details how Dovetail have crafted their personalization strategy and digital transformation with Optimizely.
Industry
Retail
Company
Products used
Commerce ConnectContent Management System
Meet Dovetail
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Dovetail's "Business to Human" digital strategy
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We started to do these exercises understanding how do we become more a welcoming place for all the designers and retailers. We are not just a B2B that sells furniture, but through them, we create a home atmosphere for their customers.
Marco Mazzoni
Director of Technology and Digital Marketing
How to bring home to digital
Bringing the offline company ethos to online brand
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Creating super-personalized experiences
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Optimizely gave us the ability to really create what we had in mind and allow us to bring that home feeling to the website, creating a space for both retailer and designer with features and functionality that speak to them directly.
Marco Mazzoni
Director of Technology and Digital Marketing
Content and commerce
Key points
The fact that now both CMS and commerce are in the same space is very helpful. One of our team members said, 'Oh my God, I can't believe how easy it is to manage product changes and feature products on landing pages.
Marco Mazzoni
Director of Technology and Digital Marketing
What's next for Dovetail?
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Scaling the relationship
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Conclusion
Dovetail’s partnership with Optimizely has been instrumental in their digital transformation. By leveraging Optimizely's CMS, Commerce Connect and PIM solutions, Dovetail has created a seamless, personalized digital experience that mirrors their physical showrooms. As they continue to innovate and grow, Optimizely remains a key partner in their journey, providing the tools and support needed to scale their operations and enhance customer engagement.