From leveraging Optimizely’s cutting-edge Web and Feature Experimentation tools to transforming mobile app testing and fostering a culture of innovation, this conversation uncovers the secrets behind driving growth through experimentation.
Customer Confidential: POSH Group turn RSVPs to ROI with Optimizely
Listen to Teddy Eisenstein of POSH Group as he deep dives into their bold experimentation journey, driving growth and innovation.
Industry
Media and entertainment
Company
Products used
Feature ExperimentationWeb Experimentation
Welcome to POSH
A platform for event enthusiasts
Key points
POSH's growth journey wih experimentation
Key points
Experimentation is still new on the operations side, but with tools like Optimizely, it's easier to integrate it into the product process. On the product side, data is a hundred percent essential. We recently hired a designer who's brilliant with data, and we're constantly debating it—exactly the kind of person we need
Teddy Eisenstein
Growth Manager
Cultivating a culture of experimentation
Key points
We're at a great point where engineers are eager to understand the impact of their work. This helps us prioritize tasks and motivate the team. In product meetings, we can now discuss why we're working on specific projects, backed by key metrics and Gross Merchandise Value (GMV), to show how we'll improve the company and achieve our goals over the next three years.
Teddy Eisenstein
Growth Manager
Web to App: Enhancing user engagement across platforms
Key points
POSH app users are 2x more likely to purchase and the frequency they purchase at is 4x. Our next goal is to get new users to realize that there's an app for finding events, so they can become frequent users.
Teddy Eisenstein
Growth Manager
Experimentation success stories
From hypotheses to results
Key points
Since May last year, we've 3x'd all of our key metrics, which are Gross Merchandise Value (GMV), new attendees and number of organizers hosting events
Teddy Eisenstein
Growth Manager
Optimizely's impact and POSH's next steps
Key points
Optimizely has been incredible for us. It's cut meeting times by 50% because instead of arguing, we can just say, 'Let's test it.' It’s also boosted our speed significantly. I can build tests without taking up hours of our engineers' time. The return from Optimizely is clear, and our company is realizing the importance of investing in experimentation
Teddy Eisenstein
Growth Manager
The importance of testing
Teddy's advice to those debating whether experimentation is right for them
Key points
Conclusion
POSH Group’s journey into data-driven growth has truly transformed their business. By embracing experimentation and personalization with Optimizely, they’ve evolved from a traditional event platform into a dynamic, innovative leader in the industry. The results speak for themselves—tripling key metrics and significantly boosting engagement among their mobile app users.
Optimizely has been a crucial partner, enabling POSH to test ideas quickly, make informed decisions, and foster a culture of continuous innovation. This partnership has allowed them to stay agile and ahead of the competition.
As POSH looks to the future, they’re gearing up to expand their app community, introduce exciting new social features, and empower influencers to become event organizers. With Optimizely’s support, POSH is not just keeping pace with the market—they’re setting the standard.