Ryder

Ryder's switch from Sitecore to Optimizely 

Ryder left Sitecore for three things: more control for authors, faster launches, and less dependence on developers.

Industry
Transportation
Company
  • Ryder
Products used
Content Management SystemContent Marketing PlatformOptimizely OnePersonalizationRecommendationsWeb Experimentation

Seven businesses, one digital experience

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  • Ryder is a leader in supply chain, distribution, and transportation, working across seven lines of business.
  • Its digital focus: showcasing vehicle inventory and sharpening content strategy.
  • Personalization and segmentation help Ryder reach very different B2B markets, each with its own needs.

Translate once, reuse everywhere

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  • Ryder serves B2B customers across multiple countries, each with different language needs.
  • Optimizely makes translating and reusing the same content simple, turning a slow job into a quick one.
  • Content adapts fast across languages and regions.
Localization has always been a challenge... how quickly we could just translate and reuse the same component...which would've been quite a process in other worlds. I sat there, dumbfounded by how easy it was.
Brian Savage|Senior Product Owner

Switching for speed and control

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  • Ryder moved from Sitecore to Optimizely for better content management, experimentation, and personalization.
  • The aim: put content authors in control, get to market faster, and lean less on developers.
  • Optimizely's ease of use, internal efficiencies, and training opportunities made the call clear.
The director and I advocated for Optimizely down to the end. It had better positioning for authors, so they could be more effective. This created a faster time to market and a reduction in development time.
Brian Savage|Senior Product Owner

Fewer forms, sharper leads

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  • Personalization cut Ryder's forms from more than 170 down to a far smaller, manageable set.
  • Targeted content reaches the right audience, making lead qualification quicker and cleaner.
  • Integrations with BriteVerify and Google sharpen lead grading for Ryder's B2B focus.

Growing with Optimizely

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  • Ryder is expanding across Optimizely's connected suite, from CMS to experimentation.
  • Moving between products feels familiar, so teams spend less time relearning.
  • Ryder values how Optimizely keeps improving on real customer feedback.
It's a beautiful thing to be able to move from the CMS to experimentation with familiarity.
Brian Savage|Senior Product Owner

Recognizing every visitor

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  • With ODP, Ryder wants to recognize visitors using fingerprinting and data-driven insight.
  • That opens the door to personalizing for people who aren't account holders.

Ryder is extremely happy with Optimizely, and I see a very long future of us working together.

Brian Savage|Senior Product Owner

Life after Sitecore

Moving from Sitecore to Optimizely gave Ryder simpler content management, easier localization, and faster time to market, with personalization doing the heavy lifting on lead qualification. The teams find the connected suite easy to work in, and Ryder values that Optimizely keeps improving on real customer feedback. With ODP next on the list, the focus turns to recognizing more visitors and personalizing for them. For a B2B business serving many markets at once, that's a strong place to build from.