Saint-Gobain Distribution

Laying the digital bricks: How Saint-Gobain strengthened its online foundation

This customer interview shares on how Saint-Gobain has embraced digital transformation to enhance its e-commerce capabilities and streamline operations.

Industry
Manufacturing and distribution
Company
  • Saint-Gobain Distribution
Products used
Optimizely OneContent Management SystemCommerce Connect

Building market leadership

Key Points:

Achieving scalable innovation with Optimizely

Key Points:

  • Saint-Gobain has centralized its IT & digitalization and eCommerce efforts at the corporate level, ensuring consistent quality and innovation across its brands.
  • Optimizely enables this consistency by hosting all subsidiaries on the same robust back-end platform, allowing for scalability, flexibility, and speed.
  • A clearly defined e-commerce vision and roadmap help prioritize initiatives and streamline operations across the company's 3,500+ employees.

Why Saint-Gobain chose Optimizely One

Key Points:

  • As a longtime Episerver customer, Saint-Gobain naturally transitioned to Optimizely One for enhanced digital capabilities. Their multi-product solution consists of Optimizely Content Management System and Commerce Connect products.
  • Optimizely One ensures stability and speed while managing Saint-Gobain’s complex business structure.
  • The ability to integrate with partner applications was a critical factor in optimizing their digital ecosystem.

Driving efficiency & personalization

Key Points:

  • Optimizely One enables centralized content management, allowing marketing teams to efficiently manage multiple sites and streamline workflows.
  • The platform provides an organized back-end, making content distribution across different channels more seamless and efficient.
  • Saint-Gobain is beginning to leverage content personalization, positioning them ahead of competitors.

Transforming performance & searchability

Key Points:

  • Moving to Optimizely One has transformed the performance of the site, significantly reducing site downtime, increasing loading speed, and improving SEO rankings.
  • Their B2B customers can now find the right products instantly, leading to a major uplift in user experience and efficiency.
  • Saint-Gobain has evolved from struggling with site performance to becoming a leading B2B platform for seamless product discovery.

Unlocking future growth

Key Points:

Expert advice on digitally managing a complex business

Key Points:

...having a tech stack that works with your total digital ecosystem...is number one. It's also about how as a wider organization work as one team, making the best digital experiences for the customers.

Guro Enger-Olsen – Saint-Gobain Distribution

Conclusion

Saint-Gobain Distribution’s digital evolution has positioned it as a leader in the B2B market, with a robust tech stack that ensures speed, stability, and scalability across its wide brand portfolio. By overhauling its site architecture and leveraging Optimizely One’s multi-site capabilities, the company has not only improved operational efficiency but also enhanced customer experience. Their focus on data-driven personalization and experimentation continues to refine the digital journey for customers. With a strategic approach that integrates technology, marketing, and operations, Saint-Gobain Distribution is well-equipped to drive future growth and innovation in their digital evolution.