Saint-Gobain Distribution

Laying the digital bricks: How Saint-Gobain strengthened its online foundation

This customer interview shares on how Saint-Gobain has embraced digital transformation to enhance its e-commerce capabilities and streamline operations.

Industry
Manufacturing and distribution
Company
  • Saint-Gobain Distribution
Products used
Optimizely OneContent Management SystemCommerce Connect

Building market leadership

Key Points:

Achieving scalable innovation with Optimizely

Key Points:

  • Saint-Gobain has centralized its IT & digitalization and eCommerce efforts at the corporate level, ensuring consistent quality and innovation across its brands.
  • Optimizely enables this consistency by hosting all subsidiaries on the same robust back-end platform, allowing for scalability, flexibility, and speed.
  • A clearly defined e-commerce vision and roadmap help prioritize initiatives and streamline operations across the company's 3,500+ employees.

Why Saint-Gobain chose Optimizely One

Key Points:

  • As a longtime Episerver customer, Saint-Gobain naturally transitioned to Optimizely One for enhanced digital capabilities. Their multi-product solution consists of Optimizely Content Management System and Commerce Connect products.
  • Optimizely One ensures stability and speed while managing Saint-Gobain’s complex business structure.
  • The ability to integrate with partner applications was a critical factor in optimizing their digital ecosystem.

Driving efficiency & personalization

Key Points:

The ability to work with multiple sites sharing the same product structure [centralizes] the work that they do and [being able to] easily push it to different channels has been a huge relief...

Guro Enger-Olsen – Saint-Gobain Distribution

Transforming performance & searchability

Key Points:

...the speed and stability has hugely improved...when we moved the sites over...to Optimizely One. We used to have downtimes every week but that has obviously improved...

Guro Enger-Olsen – Saint-Gobain Distribution

Unlocking future growth

Key Points:

Expert advice on digitally managing a complex business

Key Points:

...having a tech stack that works with your total digital ecosystem...is number one. It's also about how as a wider organization work as one team, making the best digital experiences for the customers.

Guro Enger-Olsen – Saint-Gobain Distribution

Conclusion

Saint-Gobain Distribution’s digital evolution has positioned it as a leader in the B2B market, with a robust tech stack that ensures speed, stability, and scalability across its wide brand portfolio. By overhauling its site architecture and leveraging Optimizely One’s multi-site capabilities, the company has not only improved operational efficiency but also enhanced customer experience. Their focus on data-driven personalization and experimentation continues to refine the digital journey for customers. With a strategic approach that integrates technology, marketing, and operations, Saint-Gobain Distribution is well-equipped to drive future growth and innovation in their digital evolution.