The future of marketing is Agentic. And it starts now.
Go ahead and read that again. Because it's true. If you haven't started exploring agentic marketing yet, now's the time. And there's no better place to see it in action than DMEXCO.
Come visit us at DMEXCO 2026
Join us at DMEXCO and visit us at in Hall 6 Booth C-030 to experience the Optimizely Agentic Marketing Platform live.
Talk to our digital experts and see how agentic marketing can help streamline your entire marketing lifecycle. From creating content faster to testing ideas more effectively and delivering exceptional customer experiences, discover how AI-powered workflows help teams work smarter and move faster.
And of course, there's more to discover at our booth. Here's a clue: think personalization meets fragrance. Stop by our booth and experience the magic for yourself.
Featured products
Speakers
Daniel Hikel
General Manager, DACHOptimizely
Ricki Lawal
Digital Marketng Director
Selma Kaplan-Laich
Solutions ConsultantOptimizely
Gunter Schumann
Senior Manager, Product MarketingOptimizely
What to expect
Live product demos
See the Optimizely Agentic Marketing Platform in action and experience how AI agents automate, orchestrate, and scale your entire marketing supply chain.
1:1 expert sessions
Book a personal meeting with our experts to explore how agentic AI can solve your specific marketing challenges and accelerate growth.
Live Presentations & masterclass
Join our sessions on stage covering the latest in agentic marketing. Stay tuned for more info.
Tailored strategy advice
Get actionable recommendations on how to integrate agentic marketing into your existing tech stack and digital strategy.
Partner Happy Hour
Join us on September 23 at 4 PM for an afternoon of great drinks, good music, and even better company. We’re excited to host this together with our partners NoA Ignite & valantic.
10:20 am - 10:55 am CEST
September 23 | What’s Hot in Martech: Which Trends Will Matter in 2027?
What’s really shaping the MarTech landscape in 2027? This panel explores the key developments around AI agents, first-party data, composable stacks, retail media, governance, and the evolving role of marketing organizations. Featuring practical insights and real-world examples, the discussion will examine how AI and automation are transforming processes, teams, and decision-making — and which MarTech trends are set to define the future of marketing.
10:45 am - 11:15 am CEST
September 23rd | How to prioritise when anything is possible: Discovering high-impact AI use cases for marketing
Most AI initiatives fail to create real business value– not because the technology isn't ready but because teams often don't know where AI can make the biggest difference. In this session, Ricki Lawal, Digital Marketing Director, shows you how to identify these specific potentials. This allows you to focus on the tasks you know are important but rarely have time for in your daily routine.
3:15 pm - 3:35 pm CEST
September 23rd | How to Build a Campaign Lifecycle Your Customers Will Love
Agentic AI is the talk of the town—but with so many LLMs, apps, and AI assistants out there, it's easy to lose track. Building a structured AI strategy within your marketing team can feel overwhelming, especially when data privacy, governance, and brand consistency all come into play. In short, many marketers don't know where to start. Join Selma and Gunter from Optimizely as they share practical examples of how AI agents can support every stage of the campaign lifecycle—saving time, reducing complexity, and helping you prove ROI along the way. Please note: this presentation is in German)
11:40 am - 12:00 pm CEST
September 24th | While You Sleeping, Your Emails Are Making You Money
While your day ends, autonomous agents are planning the next campaign, writing subject lines, choosing segments, and optimizing the ideal send time — in real time, around the clock. This session shows how agentic email marketing turns manual day-to-day execution into a self-running revenue engine, and where people still make the difference.