Most higher education digital teams are pouring budget into paid acquisition while their website quietly loses the students it worked hard to attract. Prospective students expect the same digital experience from a university as they get from any leading consumer brand. The institutions closing that gap aren't doing it with bigger budgets, they're doing it with smarter systems. Drumline Digital and Charles Sturt University unpack the systematic,repeatable approach that turned modest digital experience improvements into significant, measurable enrolment gains.

• The shift from acquisition spend to conversion experience and why it changes the whole game
• Inside CSU's program: from hypothesis to result, how a lean team built an experimentation engine
• How to blend quantitative behavioural data with qualitative UX research to make better decisions, faster
• Frameworks and tools your team can apply immediately, no extra budget required

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