With one AI-powered workflow spanning CMS, CMP, experimentation, commerce, and personalization, Optimizely One helps organizations cut costs, accelerate growth, and build unforgettable digital experiences.
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Nov 30, 2022The Total Economic Impact™ of Optimizely One
Discover how Optimizely One delivered an impressive 446% ROI, and explore the full insights in the Forrester Total Economic Impact study.
The Total Economic Impact™ of Optimizely One conducted by Forrester Consulting
Three-year 446% ROI and $7.1M benefits
The full cost of investment recouped in less than 6 months
Digital experience productivity gains of up to 40% for developers and 35% for content marketers
5% increase in digital sessions and 8% lift in conversions
Disclaimer: Sourced from “The Total Economic Impact™ Study of Optimizely One,” a commissioned study conducted by Forrester Consulting on behalf of Optimizely, 2025. Results are based on aggregated data from interviewed customers and for a composite organization.
"[Our website] performs better because you have real data behind it that’s validated and makes the case that change is better for the business’ bottom line. When you start calculating the dollar value impact, business leaders sit up and take notice.
Principal of digital growth, leasing
Questions you might have
The Forrester Total Economic Impact™ (TEI) study is an independent analysis, this one commissioned by Optimizely, that quantifies the costs, benefits, risks, and ROI of a technology investment. It provides a standardized financial framework — including ROI, net present value (NPV), and payback period, to help organizations make informed purchasing decisions.
ROI in a TEI study is calculated by comparing the quantified benefits (e.g., revenue uplift,
productivity gains, cost savings) against the total costs (e.g., licensing, implementation, training). For Optimizely One, the benefits significantly outweighed the costs, producing a three-year 446% return.
This study is designed for CMOs, marketing leaders, digital and web leaders, and IT decision-makers who need a proven financial business case for investing in Optimizely One.
The TEI provides third-party, verified metrics on ROI, cost savings, and productivity improvements. You can use the study to:
- Justify marketing technology investments with your CFO or procurement teams
- Benchmark potential ROI against peer organizations
- Understand total cost of ownership (TCO) and payback timelines
446%
ROI over three years