According to the report, “Optimizely lives up to its vision to be the most comprehensive content orchestration platform for marketers through ideation, planning, creation, and digital delivery.”
The report also notes that “...Optimizely has the next frontier of AI innovations on its roadmap, such as agent-like interfaces that can manage campaigns, social posts, and agentic frameworks for external interactions.”
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The Forrester Wave™: Content Management Systems, Q1 2025, Chuck Gahun
Marketers today need more than just a CMS - they need a comprehensive solution that makes content orchestration effortless, experimentation second nature, and results undeniable. For over 30 years, Optimizely has led the way in content management because we have never stopped investing in our CMS and are always finding new ways to make it even smarter with AI - all so teams can work smarter and drive better outcomes.
Rupali Jain
