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  1. Field Notes
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  3. Forrester Wave: Experienc...
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Aug 17, 2026

Forrester Wave™: Experience Optimization Solutions, Q3 2026

Optimizely is named a Leader and a customer favorite in the 2026 Forrester Wave™ for Experience Optimization Solutions. Access the report here.

Digital experience platformExperimentation

Optimizely named a Leader and a Customer Favorite in The Forrester Wave™: Experience Optimization Solutions, Q3 2026 report.

Forrester recognized Optimizely for a vision "clearly focused on AI," with a redefinition of the EO experience layers, including agentic experience beyond customer and marketing.

According to the report, "Optimizely excels in both web and feature experimentation", its AI-first vision with agentic experiences that "go beyond customer and marketing," allowing anyone to run experiments without code, "accelerating time to value and improving experiment quality" and helping users "properly manage EO workflows". 

Check out this report to see:

Get the report

1

How Optimizely is positioned amongst other vendors evaluated

2

Helpful insights that'll help you evaluate experience optimization solutions

3

Why customers called Optimizely's AI Platform a "game changer"

4

Why Optimizely received the highest possible scores in criteria including web and feature experimentation, and agentic and generative AI

Attribution and disclaimers

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester's objectivity here.

 

Citation: The Forrester Wave™: Experience Optimization Solutions, Q3 2026

 
 
 

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