The 2026 Gartner® Magic Quadrant™ for Personalization Engines is here, and Optimizely has been recognized as a Leader for the second year in a row! Optimizely was placed in the Leaders’ Quadrant for its Ability to Execute and Completeness of Vision among the 12 vendors evaluated.
Optimizely’s marketing solutions are built for modern digital success, covering everything from agent orchestration and experimentation to personalization and data-driven optimization.
Check out the report to learn:
Attribution and disclaimers
Gartner, Magic Quadrant for Content Marketing Platforms, Jeff Cohen, Rene Cizio, Jess Walker, 2 April 2026.
Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
*Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) was named in the 2022, 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms.
