Most marketing teams already have the technology. Getting steady, useful work out of it is the hard part. And AI makes that gap impossible to ignore.
The pilot looked great. Then it stalled. The use case had no owner. The workflow was full of handoffs. And legal never signed off.
Regulated teams feel this most. Every page, email, and claim has to meet brand, legal, and compliance standards. Add a human check at every step and you get a three-week approval chain.
Some teams found a way through. Agents check quality and compliance around the clock. People sign off where it counts.
And the pilot becomes a program that runs every week.
And the pilot becomes a program that runs every week.
In this session, Kevin Schofield of Velir and Nicola Ayan of Optimizely show where AI programs stall. They'll share real examples from regulated industries, including how one organization went from a stalled pilot to repeatable business value.
Velir brings the field work. Optimizely brings the platform. You bring the pilot that stalled.
What you'll walk away with:
- How to use the Activation Maturity Score to find where your team is stuck
- How to structure human review so agents do more, without a three-week approval chain
- How regulated teams use evals, audit trails, and automated QA to keep agent output accurate and compliant
- How one regulated organization moved from stalled pilot to repeatable business value
- The mistakes that derail early AI programs
- The one workflow question worth asking first
Who it's for:
Marketing and operations leaders who are:
- Sitting on an AI pilot that never made it to production
- Stuck between fast agent output and slow approvals
- Working in financial services, healthcare, insurance, higher ed, or another regulated industry
- Running content operations or marketing technology, and need agents that follow the rules
If your first pilot stalled, you don't have to start over. You'll leave knowing where it got stuck and how to get it moving again.
Get the pilot moving again:
Pick the workflow that stalled. Ask who owns it and where the handoffs pile up. Then see how agents can take it on, with your people still signing off.
Start with one task
Pick the task you dread most, or the one that touches the most systems. Then build your first agent with your team still in the lead.
Join Markademy (free and ends with a demo of your first agent)
Already know where to start? Talk to our team.