What's new in Optimizely Agent Platform: October 2026

Check out what we released in October, including:

New Virtual Teammates

• Web Manager
  Patrols your site around the clock, keeping it clean, compliant, and converting.

• Content Marketer
  Digs into market, competitive, and Salesforce data to spot content gaps, then kicks off briefs and first drafts so your pipeline is always full.

On-brand text and images for any channel

• Brand Packs
  Build a comprehensive brand skill based on existing brand guidelines, templates, and portals so that every text and image-based output is approved.

• Variants
  Resize approved images for any channel in seconds, zero design queue required.

Skills Directory and platform updates

• Skills Directory
  Skills pre-built by Optimizely for users to leverage, from web copy rules to ICP guidelines, so nobody retypes the same prompt twice. Now available in a unified directory alongside AI agents and Virtual Teammates.

• Private Executions for Agents
  Keeps sensitive runs for your eyes only, logs and all.

• Parallel Loops in Workflow Agents
  Option to run every iteration at once instead of one by one, so workflows finish in a fraction of the time.

• Workflow Priority
  Puts your most important triggers at the front of the line when things get busy in your instance.

• Claude Sonnet 5
  Powers Mark's Standard, Balanced, and Complex inference tiers with sharper reasoning.

New AI Agents

• Product Catalog Auditor
  Hands merchandisers an executive-ready health score and defect report, catching unpriced SKUs and placeholder copy before shoppers do. Requires Commerce Connect.

• Promotion Creation
  Guides you through building a complete promotion in Optimizely Configured Commerce.

• List Creation
  Builds a global wishlist step by step, no forms, fully validated before it saves. Requires Configured Commerce.

• Experiment Program Value Analysis
  Turns your experimentation results into an executive-ready report, gains, losses, and reach included, with zero spreadsheets. Requires Web Experimentation or Feature Experimentation.

• WCAG Compliance Auditor
  Scores your pages against accessibility standards, fixes what it can, and logs the rest so accessibility debt actually gets resolved. Requires SaaS CMS.

Connectors

• LinkedIn Ads
  Plan, report, and analyze ad performance straight from Chat or your agents.
• OpenAI Ads
  Manage campaigns, ad groups, and creatives, then report on how they perform.
• Google Tag Manager
  Puts tag management inside reach of Chat and agents alike.
• Microsoft365
  Manage OneNote notebooks and pages right from Chat or your agents. Apply or check sensitivity labels on OneDrive and SharePoint files from Chat.
• Slack MCP
  Searches, sends, and summarizes Slack messages without leaving Mark.
• 6Sense MCP
  Puts the 6sense ABM agent, Revvy, right inside Mark.
• SEMRush MCP
  Arms agents with SEO, AEO, and GEO performance data on demand.
• Quantum Metric MCP
  Gives Chat, agents, and Virtual Teammates a direct line to your user behavior data.
• Tableau MCP
  Gives Chat, agents, and Virtual Teammates a direct line to your Tableau BI data.
• Contentful MCP (updated)
  Now gives you a choice of global or EU hosting to match your data residency needs.

 

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