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What's new in Optimizely Agent Platform: September 2026

Video
Sep 28, 2026

Everything we released in September, including AI teammates that are ready to hire.

Nikita Bokil
Nikita Bokil
Principal Product Manager

Check out what we released, including:

  • Platform updates and additions

    • Virtual Teammates Five role-based AI teammates — CRO Manager, Personalization Strategist, SEO & AI Search Analyst, Marketing Analyst, and Chief of Staff — ready to work proactively and collaborate alongside your team.

    • Instant Messaging Real-time messaging that lets you collaborate with Virtual Teammates and human teammates directly inside Agent Platform — no context switching required.

    • Auto-update Agents Set it and forget it. Toggle auto-updates per agent and every improvement ships to you automatically, no manual action needed.

    • RAG for Artifacts Chat, agents, and Virtual Teammates can now search and retrieve your saved artifacts, making every session smarter with what you've already built.

    • Personal Files After every conversation, the platform captures your preferences, feedback, and active projects into structured memory that every agent and chat session automatically taps into.

  • New, pre-built agents

    • Feature Experimentation Governance Agent Audits your Feature Experimentation setup to flag risks, surface inconsistencies, and keep your program running clean. Requires Optimizely Feature Experimentation.

    • Feature Flag Implementation Agent Takes the grunt work out of flag setup — configuring and implementing feature flags in your Feature Experimentation project so your team can ship faster. Requires Optimizely Feature Experimentation.

    • Variation Creation Agent Builds experiment and personalization variations on demand — no dev required. Requires Optimizely Web Experimentation and Personalization.

    • Restriction Group Creation Agent Automates the creation of customer restriction groups in your commerce catalog, cutting the time your team spends on manual configuration. Requires Optimizely Configured Commerce.

    • Content Type Analysis Agent Scans your CMS content types to surface structural gaps and recommend improvements that keep your content architecture sharp. Now available for Optimizely CMS 13.

    • Page Builder Agent Assembles fully structured CMS pages from a prompt — handling layout, content blocks, and configuration so you can publish faster. Now available for Optimizely CMS 13.

  • Credit optimization and model upgrades

    • Claude Opus 5 Model The heaviest reasoning tasks (multi-step tool use, code generation, deep thinking) now run on Claude Opus 5, so you get better results for the task at hand.

    • Workflow Agent Code Step Drop a code step directly into any workflow after any trigger or step. No extra agents, fewer LLM calls, and most importantly, lower credit cost.

  • New Connectors