0:00 / 0:00

What's new in Optimizely Agent Platform: March 2026

Video
Sep 28, 2026

Discover the latest Optimizely Agent Platform release: Personal Instructions, new social and ideation agents, Salesforce integration, and UX updates for agent workflows.

AI
Nikita Bokil
Nikita Bokil
Principal Product Manager

Check out what we released, including:

  • Personal Instructions: Teach Mark your unique shortcuts, favorite communication styles, and task-specific quirks so every response hits the mark.

  • New, pre-built agents!

    • Variation Development: Spin up page-level experiments faster with automatic element detection and built-in invalidation checks to keep tests clean. (Requires Optimizely Web Experimentation)

    • Content Ideation: Skip the blank page with dozens of campaign ideas built from live trend research and competitive gap analysis.

    • Social Post Research: Scout competitive angles to build a bulletproof brief before you even think about posting.

    • Social Post Generation: Turn one idea into platform-native posts for LinkedIn, TikTok, and more, perfectly formatted for every feed.

    • Creative Brief Generation: Standardize your hand-offs by turning rough campaign goals into structured briefs your creative team will actually want to read.

    • E-E-A-T Checker: Audit your content against Google’s quality signals instantly to ensure your authority and trust are working for your SEO.

  • More ways to connect agents to your tech stack:

    • Salesforce tools: Access CRM data directly inside Mark to ground your content and campaigns in real customer context.
    • Conductor MCP: Track your brand's AI share of voice, find the exact gaps, and draft what's missing. Conductor brings the intelligence. Mark turns it into action.
    • WordPress tools: Use Mark to create pages, change metadata, and implement SEO optimization right in your CMS.
    • Also new: Tools for Microsoft, Amplitude and Mixpanel, plus Atlassian MCP.
  • Agent Credit Visibility: See credits used per run in your specialized and workflow agents logs to inform how you design (and optimize) your agents.

  • Execution Log Exports: Pull logs for reporting, compliance, and troubleshooting — on demand.

  • Agent Workflow UX Delights: Stay in your flow with specialized agent details in the builder, multi-logic condition cards, and the power to stop agent runs on a dime.