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Why Optimizely's Agent Platform is the most advanced AI platform for marketing

Video
Sep 28, 2026

Dive into Optimizely's Agent Platforml! Learn about context engineering, agents, workflows, and how Optimizely One leverages Gemini for enhanced marketing.

AI
Shafqat Islam
PresidentOptimizely
Imran Yousuf
Imran Yousuf
VP of EngineeringOptimizely
  • Learn how Optimizely's Agent Platform enhances marketing with AI
  • Context engineering & its importance.
  • Tools, agents, & workflows explained
  • Ensuring AI quality through evaluation
  • Optimizely One's advantage with AI

Join Optimizely President Shafqat Islam and AI Engineering lead Imran Yousuf as they delve into the technical workings of Optimizely's Agent Platform. Discover how the Agent Platform uses context engineering, behavioral augmenting agents, and a unique approach to tools and workflows to enhance marketing and experimentation efforts. Learn about the importance of large context windows, the role of retrieval-augmented generation (RAG), and how Optimizely One leverages Gemini to drive productivity and innovation for its customers.