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From Busy Work to Breakthroughs: A Framework for Finding AI Use Cases

You don’t need more AI ideas. You need to figure out where your time is actually going.

Starting with what AI can do sounds smart but in reality, it leads to scattered experiments, low adoption, and little to no impact.

The highest-value AI use cases aren’t new. They’re already sitting inside your workflows. In the work that’s slow, manual, or quietly breaking.

This template helps you find them.

Download the full template here

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

A simple framework that actually works 

The template walks you through three steps:

1. Map your workflow
Capture what actually happens today - not the ideal version.

2. Find the friction
Spot where work is slow, inconsistent, or overly manual.

3. Get to the root cause
Turn symptoms into a clear problem statement you can solve.

That problem statement becomes the foundation for your next AI agent.

The kiss of death for enterprise value is throwing AI at poorly defined problems.

Julia Maguire

Integrated Marketing & AI Innovation Director, Optimizely