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Gartner® names Optimizely a 6x Leader in the 2023 Magic Quadrant™ for Content Marketing Platforms

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The 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms is here. For the sixth year in a row*, Optimizely was positioned as a Leader, placed furthest in Completeness of Vision and highest in Ability to Execute.

Looking to connect your content & campaign delivery to digital outcomes? Get this complimentary report to discover:

  • An extensive evaluation of eight CMP providers in the market
  • The latest CMP market trends and advice for decision making
  • Why Gartner positions Optimizely a Magic Quadrant™ for CMP Leader year over year

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


*Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) was named in the 2022, 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms.