2026 Gartner® Magic Quadrant® for Content Marketing Platforms

The 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms has published, and Optimizely is identified as a Leader for the ninth year in a row! Optimizely is positioned in the Leaders’ Quadrant for its Ability to Execute and Completeness of Vision among the vendors evaluated.

Optimizely One, Optimizely’s marketing software suite, unifies its content marketing platform (CMP), experimentation capabilities, and content management system (CMS) — enhanced by Optimizely Opal, an integrated, agentic AI layer that orchestrates workflows effortlessly.

View the report to learn:

Why Optimizely is recognized as a Leader in CMPs
How Optimizely is analyzed for Opal
Insights to help in your evaluation of vendors

Gartner, Magic Quadrant for Content Marketing Platforms, Jeff Cohen, Rene Cizio, Jess Walker, 2 April 2026.

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*Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) was named in the 2022, 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms.

Optimizely named a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms

View the report now

Optimizely named a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms

View the report now

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