A Leader in Gartner® Magic Quadrant® for Personalization Engines

The 2026 Gartner® Magic Quadrant™ for Personalization Engines is here, and Optimizely has been recognized as a Leader for the second year in a row! Optimizely was placed in the Leaders’ Quadrant for its Ability to Execute and Completeness of Vision among the 12 vendors evaluated.

Optimizely’s marketing solutions are built for modern digital success, covering everything from agent orchestration and experimentation to personalization and data-driven optimization.

Check out the report to learn:

Why Optimizely was acknowledged as a Leader in personalization engines
How Optimizely stacks up to the other vendors that were evaluated
Helpful insights for your evaluation of personalization, experimentation, analytics, and AI products

Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026.

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Optimizely named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

View the report now

Optimizely named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

View the report now

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