Grantham Mayo Van Otterloo sees a 45% email open rate

A rebrand in three parts

At a glance

  • 45% email open rate

  • 14% click-through rate

  • 36% conversion rate

In early 2018, Grantham, Mayo, Van Otterloo & Co. LLC, a Boston-based asset management firm, needed a platform solution and partner who could take a rebrand from design to implementation without missing a beat.

The main challenge was to identify and implement the correct technology solutions to drive GMO’s business objectives of prioritizing thought leadership, building brand awareness, and increasing operational efficiency.

Under Control

Verndale were selected as GMO's development partner in May 2018. Multiple Verndale teams worked in concert to validate the creative deliverables produced by GMO’s design firm, identify any gaps in the artifacts needed for a successful Optimizely implementation, and confirm the development plan for a phased release of a new GMO.co.

Beginning with Growth Strategy & Experience Design and an intensive, one-day Measurement Planning Workshop, Verndale’s Technology Enablement team built the technical foundation for GMO.com’s successful future.

Custom technology enablement coupled with Optimizely functionality equalled a highly engaged customer base. Since launch, over 150,000 emails have been sent to targeted GMO clients. Of those 150,000 emails, nearly 45% have been opened with a CTR of nearly 14%. Users on the site engage at a higher rate, visiting nearly four pages per session and converting nearly 36% of the time.

Industry

Financial services

Product used

In collaboration with

Verndale

United States
Verndale is an end-to-end customer experience agency and Optimizely Premier Platinum partner that designs and builds web, mobile, and commerce experiences that connect the dots of the customer journey. - 2019 Optimizely App Marketplace Solution Partner of the Year - Deep experience in Manufacturing, Distribution, Specialty Retail, Financial Services, Healthcare, Higher Education, and Hospitality sectors - Comprehensive digital marketing services to amplify the impact of your technology investments - Robust post-launch Experience Optimization practice designed to enhance and extend Optimizely DXC and Commerce investments - Leading the way in providing personalized user experiences and effective marketing automation
Partner page