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ClarityFlow: User Behaviour Intelligence for Opal

ClarityFlow integrates Microsoft Clarity into Opal, letting marketers query user behavior insights with natural language, view heatmaps, and optimize content directly.

ClarityFlow integrates Microsoft Clarity's user behaviour analytics directly into Opal, enabling marketers to ask natural language questions about their content performance. Users can query: "Which pages have high dead zone clicks?" or "Show me pages with long scroll times that should have CTAs at the top." The tool pulls data from Clarity's API, processes it through a vector database for conversational access, and can automatically open relevant heat maps alongside the CMS editor. Future enhancements will integrate with Optimizely Experimentation to suggest and create A/B tests based on behaviour insights.

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Optimizely will store and process your personal data as described in our Privacy Notice. You can opt out at any time.