Virtual Event

Content+ Beyond

20 August 2026

2:00 - 4:00 PM UTC

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Two audiences. One site. No room to wing it.

Buyers want an experience worth their time. AI agents want content they can retrieve and cite. The brands winning over both audiences aren't working harder — they changed how they build content, how they optimize, and how their teams operate. This is what that looks like

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Agenda

What to expect

2:00 pm - 2:30 pm UTC

The keynote: Brand vs. demand: where should your money go?

Optimizely's SVP of marketing joins guest speaker, Forrester's Nikhil Lai, on where to invest as AI search becomes your biggest referral source.

Tara CoreyOptimizely
Nikhil LaiForrester

2:30 pm - 3:00 pm UTC

Create for humans: Turn hard-won traffic into your best signal yet

Humans are a shrinking slice of your traffic. Hear from the "godfather of martech" Scott Brinker and Optimizely's Kevin Li on making every visit count with personalization that converts.

Kevin LiOptimizely
Scott BrinkerChiefmartec

3:00 pm - 3:30 pm UTC

Create for agents: The truth on what worked and what didn't in year one of AEO

Separate content for agents? AI cloaking? Does llms.txt even matter? Conductor CEO Seth Besmertnik and Outrigger Hotel's Bryan Hopkins on what year one of AEO actually taught them.

Shafqat IslamOptimizely
Bryan HopkinsOutrigger Hotels
Seth BesmertnikConductor

3:30 pm - 4:00 pm UTC

Lessons from rebuilding optimizely.com in the agentic era

Hear directly from the team who rebuilt optimizely.com What velocity actually looks like when AI is part of your team, and what they wish they'd known going in.

Nazanin RamezaniOptimizely
Michiel Dorjee
Michiel DorjeeOptimizely

Thank you to our sponsors

Meet the speakers

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