For centuries, people have gathered at the campfire to learn, trade stories, and see things a bit differently. This year, Opticon is bringing that same spirit to the city. Gathering the boldest marketers, digital leaders, and experience-makers for the biggest day out in digital, Camp Opticon is open.
Face to face in New York and London. Or online from wherever you do your best thinking. Expect a grounded space, some of the best thinking in agentic AI, and a ride home with a fire in your belly.
01 September 2026
What's on site
One big day that'll change how you think about digital. Keynote drops, hands-on sessions, smart people saying the quiet part out loud. All on the docket. You're in for a ride.
The whole download on what's coming up for agentic digital experiences, straight from the people with their boots on the ground.
Pick your path. Dig deep into agentic AI, agentic CMS, and agentic experimentation. And leave knowing exactly how to make them work for you.
Get your hands on Optimizely. Live demos. Real workshops. Enough inspirations to keep you going long after you head home.
Meet the experience-makers you've been following. Swap stories, challenge views, leave with friends in high places.
Agenda
Opticon New York pitches up at the Javits Center on September 1. Seth Godin on the bill, city-style energy, and a sharp lineup to match.
Day 1
7:30 am EDT
Get the worm. Join us for breakfast and early registration. Pick up your swag and tick one thing off the list already.
9:00 am EDT
Dedicated sessions for Optimizely partners and Customer Advisory Board members.
4:00 pm EDT
Get to know your fellow campers over a drink or two. Best way to hit the ground running tomorrow.
Day 2
7:30 am EDT
Registration’s open. Breakfast is on. Come pick up your swag and get ready to explore.
8:45 am EDT
The view from the summit. Hear where we're headed, what we're building, and why it matters, straight from the people making it happen.
11:15 am EDT
Camp Opticon is built around five rooms. Like any good trail system, each one takes you somewhere different. Pick the terrain that fits where you are.
Trailhead
The room where people show their work. Every session is anchored in something real: a launch, a failure, a breakthrough, or a hard-earned lesson. The story matters, but so do the decisions behind it. You'll leave knowing how they got there, not just where they ended up.
Outpost
Strong opinions backed by experience, data, or both. Maybe two sides are arguing it out. Maybe one speaker is making a case the room doesn't want to hear. The goal isn't consensus. It's leaving with a sharper perspective than you came in with
Tent talks
The short format. Fast, focused sessions that get straight to the point and stay there. Every talk is built around an idea, lesson, or perspective worth your attention. You'll leave with something you'll still be thinking about after camp.
Bonfire
No slides. No script. One question and a room full of different answers. No one has the final answer, and that's the point. The conversation belongs to everyone in the room.
Agent lodge
The build room. You'll create, test, and refine agents alongside others doing the same. Less watching. More making. Leave with something real, not just notes.
4:00 pm EDT
We bring the day home. A final keynote from Seth Godin to land the big ideas, spark a few last thoughts, and send you off on a high.
6:30 pm EDT
The sun goes down. The bar opens. Stick around for well-earned drinks, great food, and a bit of banter over good music at our closing reception.
Travel and accommodations
Travel tips for every leg of your trip
Where:
North Javits Conference Center
445 11th Ave at 38th Street
New York, NY 10001
When:
01 September 2026
By subway:
The closest station is 34th Street-Hudson Yards (7 train). It’s a five-minute hike from there to the Javits Center
By train:
Penn Station is a ten-minute walk west along 34th Street towards 11th Avenue.
By car
Use what3words ///rams.paid.socket to find us.
The Javits Center doesn’t have onsite parking, but there are plenty of options nearby. We recommend booking in advance.
Opticon New York is packed into one epic day, so accommodation isn’t included. To make your visit a little smoother, the Opticon team has lined up preferential rates at a selection of nearby hotels. Just book directly with your preferred hotel. Links available in the Is accomodation included FAQ.
Sponsors
Get in front of a highly motivated group. Show up as the brand that helped make the best marketing event of the year happen, because you did.
FAQs
Tickets, travel, tips. Everything you need to know before you pitch up at Camp Opticon.
