Michiel Dorjee

Michiel is Director of Digital Experience at Optimizely, where he’s responsible for the look, feel, and performance of the company’s digital presence. His teams span development, design, experimentation, and analytics, all working together to make the customer journey more impactful and live to tell the tale. He’s spent his career at the intersection of strategy and execution, with a background in SEO, CRO, UX, so he can help shape future acronyms like GEO, AIO.

Originally from the Netherlands, he cares about the craft of building experiences that feel effortless to customers and measurable to the business, while fostering a culture where teams can learn and push boundaries. For him, it’s not just about the next release—it’s about setting a higher bar for what digital can deliver.