Olivia Kehne

Field Marketing Manager

Hear from Olivia

Jun 21, 2026

10 benefits of a robust B2B ecommerce website

70% of B2B leaders prefer digital "do-it-yourself" or remote options for making business purchases. But, many B2B customers still stick to old-school phone & fax orders. It's clear why - online ordering systems aren't quite up to their standards. Keep scrolling to find out how you can improve your e-commerce presence and why it's a smart move for happier customers and healthier profits.

B2BCommerce

Article

Jun 21, 2026

Optimizely & AD Identify 3 Crucial E-Commerce Investments for Distributors

Optimizely and AD teaming up to give distributors the tools and strategies for long-term e-commerce success.

CommerceB2B

Article

Jun 21, 2026

Three mindsets of B2B ecommerce leaders

Manufacturing and distribution ecommerce leaders often find themselves in one of three mindsets when facing the hurdles of digital transformation and the ever-changing demands of modern buyers. In this blog, we'll explore these mindsets and help you figure out your next move based on where you stand. Ready to stay ahead of the game? Let's dive in!

CommerceB2B

Article

Jun 18, 2026

Will B2B e-commerce make your sales team obsolete?

The rise of AI in e-commerce has sparked a debate about the future of sales teams in manufacturing and distribution. Read on to explore the evolving role of sales in the digital age and how to find the right balance between human interaction and self-service.

Commerce

Article

May 1, 2026

62% of B2B buyers purchase online (and you should too)

In late July 2024, MasterB2B gurus Andy Hoar and Brian Back dropped their second annual State of B2B eCommerce survey. The big takeaway? B2B companies are now chasing higher profits instead of just more sales. Fun fact: 63% of respondents saw more orders from their existing customers. As we’ve always said, keeping your current clients happy is a goldmine! This blog highlights how crucial smooth online purchasing is for making re-ordering a breeze for your existing customers. It’s all about keeping them happy and coming back for more!

B2BCommerce

Article

May 1, 2026

Why 86% of B2B Buyers would use AI tools in the purchasing process

This blog offers advice for B2B e-commerce professionals on when and where to effectively use AI in their sales cycle. Get ready for actionable tips and insights!

AIB2BCommerce

Article

May 1, 2026

Industrial e-commerce: from 'meh' to marvelous (in 8 steps)

Learn how to transform simple online transactions into experiences that will floor your customers.

CommerceB2B

Article

Oct 21, 2020

5 best practices for improving industrial ecommerce site search

B2B buyers expect synonymous search experiences across all platforms and services. See how to ensure your B2B site search meets modern digital expectations.

B2BCommerce