Move beyond the what of your experiments to understand the why of user behavior. Combine Optimizely’s world-class experimentation with Contentsquare’s deep behavioral insights to eliminate guesswork and build digital experiences that convert.
The "Why" Behind the Win
Where Experimentation Meets Behavioral Intelligence.
The Optimizely and Contentsquare integration creates a bi-directional feedback loop by passing experiment data directly into Contentsquare as Dynamic Variables. This allows you to segment heatmaps and session replays by test variants to see exactly where users struggle. Additionally, the Optimizely Opal MCP Connector brings these insights directly into your AI workflows to autonomously prioritize fixes based on business impact.
The Quantitative Edge (Result): By leveraging this data-driven approach, Rakuten, a global e-commerce leader, was able to reduce their annual tests from 100 to 10 while simultaneously increasing their experiment success rate from 5% to 70%.
Contentsquare x Optimizely
The Complete Experimentation Journey
Find actionable insights to base your test hypothesis, build and track experiments, understand the impact on conversion and analyze your findings to make decisions that not only deepens customer engagement but also increases your revenue.
Surface. Test. Measure. Optimize.
0:00 / 0:00
Contentsquare Integrations with OptimizelyOur partnership and integration bring together Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities so you can:
Strengthen your understanding of customer behavior.
Understand how a campaign is performing in real-time.
Prioritize the areas for personalization and experimentation that will have the largest impact on revenue.
We have a number of other integrations with Contentsquare that focuses on sophisticated audience building, aggregation, standardization and integration of data, and live signals analytics.
Web Experimentation IntegrationBuild stronger A/B Tests that increase revenue and improve your digital strategy through high-value, low-risk experimentation with Contentsquare & Optimizely.
Integrating Contentsquare’s holistic customer behavior metrics with Optimizely’s agile experimentation capabilities unlocks a whole new level of digital optimization and customer-centered innovation. This integration allows you to segment and compare users based on Optimizely AB tests and variant groups they were exposed to.
Build Robust Hypotheses
- Using Contentsquare Insights, you can create test plans and experiment hypotheses that are more likely to address the underlying issues causing low conversion rates.
- Leverage Optimizely Web Experimentation to easily build a data-driven pipeline of experiments and personalization campaigns to guide future optimization efforts.
Identify and Prioritize Experiments
- Utilize Contentsquare’s Journey Analysis to to examine how site and app visitors explore and engage, in a simple sunburst chart.
- Use Session Replays to go back and review individual sessions to see what led to particular actions and identify friction points in the user journey.
- Leverage Optimizely’s powerful front-end A/B testing and multi-page experimentation capabilities to run tests and learn where to focus your optimization efforts.
Gain efficiency and Innovate faster
- Maintain experimentation efficiency during peak or unanticipated traffic spikes with the combination of Contentsquare’s Peak Period support services and Optimizely’s Tiered Caching feature.
- Reduce cache-miss rates, server load and latency and minimize congestion by 30%
- Utilize Contentsquare to gain insights and take action more quickly since Optimizely achieves near-zero latency, while locally saving and executing the SDK required to do tests when you run experiments.
Reduce Risk and Recover Fast
- Toggle features on/off without redeploying code if you are experiencing errors, performance spikes or user backlash.
- Fail safer with rollouts targeted to a small percentage of users before launching at large.
Advanced Targeting
- Centralize customers’ audiences in one place and target them with Feature Experimentation and other third-party tools to tailor experiences depending on segments/profiles.
- Easily run betas and target feature access to specific markets, pricing plans and languages.
- Select the customer data to use for experiments, then adjust the releases and experiments to your pre-selected audience cohorts in real time.
Experiment Lifecycle Management
- Use test plans to capture all the information you need to develop an idea into an experiment. Test roadmaps to get a holistic view of running and planned experiments on either a list view, timeline view or board view.
Optimizely Data Platform Integration
See how every release impacts your business, from user behavior to revenue.
1
This integration allows you to push a replay link to your Optimizely Data Platform instance so that every session will contain a link to watch a replay session of the visitors' journey.
Synchronize Customer Data
- One-click integrations bring data from all channels into a harmonized format so that you can analyze, segment and activate a true omnichannel experience for your customers.
Unlock hidden Opportunities
- Using session replays to find out customer friction points throughout their journey, uncover promising opportunities that will lift metrics, increase revenue and allow you the flexibility to delight customers with more relevant and personalized experiences.
Personalization
- Hyper-personalize messages based on customer intent by surfacing customer experience data within Optimizely Data Platform.
Retargeting
- Use Optimizely Data Platform to fine-tune segments, trigger more focalized, intent-based optimizations and retarget customers based on Contentsquare's Live Signal analysis on customers' digital behavior, hesitations, frustration, and intent.
Bridging the Gap Between Data and Action
Most teams know what happened on their site, but only the best understand the human behavior driving the data. The Optimizely + Contentsquare partnership transforms raw metrics into actionable narratives, empowering your product and marketing teams to innovate with confidence.
From data to decisions without the gap
Explore additional Contentsquare resources from the Optimizely ecosystem