Keep up with the innovations for Optimizely Agent Platform, including what's shipped and what's on the horizon.
Latest updatesAgent Platform
Q3 roadmap
We move fast. Our team ships updates continuously, driven by what real marketing and digital teams need to work smarter. Every release is a step toward a faster, sharper, more connected experience. This page keeps you current on what's new and what's next.
Personalize Opal
A pinned Chat thread that helps you get the most out of Opal. Select your role and Opal will walk you through connecting to your tech stack, building skills, and getting started with agents.
Image Generation & Editing
Reliable image generation, with structured inputs, template-based production, and multi-brand support, so you can confidently generate images across every format, every campaign, and every brand.
Voice Mode
Speak naturally and interact with Opal entirely hands-free. Opal transcribes your ideas in real time, reads its responses aloud, and automatically stays listening so you can keep the conversation flowing without ever touching your keyboard.
Human-in-the-loop
Collaborate confidently with agents, and virtual teammates, by embedding native approval checkpoints directly into your workflows. Review, edit, or reject agent outputs with full context and inline controls, ensuring nothing ships without your final sign-off.
Channel Packs
Generate a complete suite of on-brand campaign assets for any channel in just seconds. Maintain perfect brand consistency across social, email banners, and landing pages with structured, template-based generation.
Brand Packs
Ensure every asset Opal produces is perfectly on-brand from the start. Configure your organization’s guidelines once, and it automatically applies them across every deck, doc, and social image—eliminating manual styling passes.
Virtual Teammates
Scale what your team can do without scaling your headcount. Virtual Teammates bundle specialized agents, tools, and custom workflows into a single, configurable teammate that operates as a first-class user across the Optimizely platform. Hit the ground running with pre-built teammates like a dedicated Chief of Staff.
Messaging
Collaborate with your team, human and virtual, in the exact workspace where work gets done. Monitor, direct, and track activity in real time through a single, persistent interface that keeps every interaction in perfect context.
Tools and MCPs
Power your agents with real-time data from across your entire marketing stack. Using open Model Context Protocol (MCP) standards, seamlessly connect Optimizely to essential tools like Slack, Gmail, Google Ads, and ZoomInfo to build highly informed, action-oriented workflows.