ROADMAP & RELEASES
Latest updates for Analytics
From warehouse-native to advanced visualizations, here's everything you need to know about what's coming to Optimizely Analytics.
Officially data-driven
Our warehouse-native Analytics plugs directly into your data warehouse, making it faster, safer, and smarter to link experiments directly to your key business metrics and outcomes.
🚀 Ready to level up your experimentation game?
Watch the demo now and see it in action!
And now on to our product updates!
SRM Health Check
Sample Ratio Metric (SRM) Health Check is coming to Optimizely Analytics! This feature helps users identify errors and inconsistencies in the distribution of their variations, across all their tests, enabling them to troubleshoot instrumentation or implementation issues more effectively. This proactive approach ensures data integry and reliable experiment results.
Key benefits:
- Proactive error detection
- Improved data integrity
- Simplified troubleshooting
Screens are for illustrative purposes only and subject to change.
Outlier Smoothing
Outlier Smoothing helps prevent skewed experiment results caused by outliers. This feature, currently available for revenue metrics in Experimentation, will expand to support any numeric metric in Analytics. Users can either cap values at a defined threshold or smooth them based on percentiles, ensuring more accurate analysis.
Key benefits:
- More accurate experiment results
- Reduced impact of outliers
- Support for various numeric metrics
Screens are for illustrative purposes only and subject to change.
Reports Dashboard (plus PDF Export)
Save experiment results, learnings, and context as reports directly within Optimizely Analytics. Then, export them as PDFs and/or share live links — streamlining visibility as well as reducing manual admin work.
Key benefits:
- Simplified reporting and sharing
- PDF export and live link sharing
- Improved communication and visibility of results
Screens are for illustrative purposes only and subject to change.
Tags & Categories
Tags and Categories will allow you to group tags across explorations, dashboards, and cohorts, improving organization and simplifying the way data is manipulated for deep analysis.
Screens are for illustrative purposes only and subject to change.
Metric Groups
Key benefits:
- Simplified metric management
- Improved ease of use
- Reduced manual effort
Guardrail Metrics
Often used in "do no harm" experiments, Guardrail Metrics prevent negative impacts on your key performance indicators (KPIs). These metrics, often focusing on preventing negative impacts rather than statistical significant, ensure changes don't negatively affect critical areas such as page load time or demo signups.
Key benefits:
- Prevent negative impacts on your KPIs
- Safeguard critical performance areas
Metric Alerts
Metric Alerts work with Guardrail Metrics to notify users when a metric declines beyond a specified threshold. These alerts prompt users to take action, such as turning off or adjusting the experiment, to mitigate negative impacts.
Key benefits:
- Proactive monitoring of metrics
- Timely notifications for critical declines
- Platform-wide applicability
'Fixed Horizon' Stats Engine
A widely-used methodology for analyzing experiment results over the duration of a set period of time, the 'Fixed Horizon' Stats Engine will offer an additional model for customers in regulated environments and/or with well-defined traffic over specific time durations.
Learn more about Optimizely's roadmap
Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential.
Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
