Coming soon toExperimentation

You don’t need to think about what’s next because it’s already in motion. Each release brings new ways to create, optimize, and deliver content that simply works.

Here’s a glimpse of what’s to come.

Q4 roadmap

Last year was about expanding what experimentation could do. This year is all about putting more of that power in your hands, with agentic experimentation.

Q4 rounds out the year by connecting the dots from idea to impact. We've got your back during every step of the experimentation cycle.

Autonomous Optimization

Self-improving digital experiences that turn every moment into revenue.

  • You're in control. Set the page or journey, goal, and guardrails.
  • AI runs the loop. Finds signals, creates variations, and launches experiences.
  • The experience keeps improving. Learns from performance, removes what underperformans, and optimizes towards the goal.

Now in beta.

Developer Mode 2.0

Ship experiment code changes without leaving your preferred workflow.

  • Faster launches while you stay working within VS Code.
  • Cut the copy-paste mistakes, each file remembers its projects and experiments.
  • Future state: Mark is working on the ability to push changes for you.

Now in beta.

Idea Prioritization

Ideas that prioritize themselves, so you can focus on testing.

  • Know what to test next. Your whole idea backlog ranked in one click.
  • Fine tune the order, then share with your team.
  • Keep everyone aligned. One shared priority list.

Experiment QA

Catch broken experiments before they go live.

  • Checks the setup and changes. Plan, targeting, and visuals checked for errors.
  • Fixes on approval. Clear findings and fixes.
  • Catches the overlooked items. So you can focus on the good stuff.

Unified Snippet

One lightweight tag to rule them all.

  • Targeted to the right pages, firing only where and when it should.
  • Tied to one visitor across every capability.
  • Precise and consent aware so nothing is stored or sent unless you've allowed it.

Sample Size Calculator Update

Forecasts tests from anywhere in-app.

  • Plan before you build with the calculator available when you need it

  • Trust your forecasts with sample sizes built on sound statistics.

  • Prioritize the right tests to make the most of your program.

Mark IQ Suggested Ideas

Fresh ideas waiting for you every morning.

  • Auto-generated, high quality ideas that land in your dashboard regularly.

  • Grounded in your test evidence and proven outcomes.

  • Put your program on fast-forward starting every quarter with ideas, not a blank slate.

Edge Delivery for Fastly

Run flick-free experiences, Fast(ly).

  • Deliver content fast, so visitors only see the finished page.
  • Stay on the CDN you already run.
  • Lighten the amount of JavaScript running on your pages.

Test Ideation 2.0

Store and access your test ideas in one spot.

  • Instant action on any idea returned in chat - save, create test plan, or build.
  • Start the autonomous optimization loop directly from the agent platform without needing to navigate away.
  • One backlog of test ideas to share across teams.

Test Plan Builder

Test plans build in the blink of an eye.

  • Turn ideas into plan that are ready to be built.
  • Pressure-test your hypothesis with risks and reasonings laid out.
  • Track your ideas in one place, from concept to live experiment.

Check out past feature releases

Explore the latest launches, enhancements, and releases from across the platform.