Coming soonPersonalization

You don’t need to think about what’s next because it’s already in motion. Each release brings new ways to create, optimize, and deliver content that simply works.

Here’s a glimpse of what’s to come.

Q3 roadmap

Last year proved real-time personalization at scale was possible. Now we're focused on making it truly effortless.

Q3 is all about going from idea to action faster. We're giving you better insight into what's working, who it's working for, and what to do next.
 

Custom Fields

A customizable and centralized source of truth for your experimentation program.

Key benefits:

  • Add required fields to any experiment (team ownership, Jira ticket links, technical notes)
  • Organize and query your experiments based on metadata that matters to your program
  • Analyze program performance with segmented data like team or strategic initiative
Sign-up for the Beta program

Developer Mode

First-class coding workspace that's made for developers, by developers.

  • Full screen code editing, opening directly from the experiment page
  • Speed up development with pre-defined utility functions
  • Preview code nearly-instantly with a dedicated 'Preview' button
Sign-up for the Beta program

Web Companion Extension

Seamlessly enter and create variations on any type of website.

  • Launch the Visual Editor on any site, with one easy Chrome extension install
  • Unblock issues yourself, without a support ticket or code deployment
  • Test more experiments with a seamless variation editing process

Variation Creation in the Visual Editor

The easiest way to create new variations without duplicating your hard work.

  • Instantly create new variations - no new AI agent prompting or coding required
  • Leverage existing variation creation context so your next change is informed by your past work
  • Go from A/B test to A/B/C/D in just a few clicks

Check out past feature releases

Explore the latest launches, enhancements, and releases from across the platform.