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ROADMAP & RELEASES

Personalization

Delight customers with 1:1 experiences that drive revenue and brand loyalty. Get a first look at how we're innovating to help marketers create personalized customer journeys. 

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[On-Demand]: Optimizely's Summer '24 Product Roadmap

Watch Rupali Jain, Optimizely CPO, recap the 'top 5' releases so far in 2024, and scroll down to one (or all!) of three breakout tracks to see what we have in the works for the second half of the year!

Experience Templates

IN DEVELOPMENT

Pre-built templates for web page components will allow marketers to spin up on-brand experiences for their personalization campaigns in a few easy steps.

  • Use pre-built templates for components like count-down timers, banners, exit intent pop-ups, and more
  • Select the template you want to use directly from the experience builder, where you're already working

web_personlization_templates

Contextual Bandits

IN DEVELOPMENT

Unlock AI-powered 1:1 personalization by serving the most optimal and effective experience to each individual. 

  • Reduce guesswork while driving conversions with contextual bandits that harness user-level attributes to make decisions
  • Data, machine-learning, and growth teams can customize bandit algorithms that automatically personalize user experiences to optimize outcomes

contextual_bandits

Personalization Collaboration

Manage and collaborate on your personalization campaigns in one place.

  • Track tasks in the design, build, and launch of a campaign to ensure on-time launches
  • Orchestrate your personalization program with ease using the calendar, timeline, and view boards
  • Customize and save views to share with other stakeholders

personalization_campaign_collaboration

 

AI Variation Summary

in development

Quickly understand your experience variations at a glance.

  • Each variation's changes will be summarized into natural language for easy readability and better understanding
  • Less manual work, no more clicking into individual variations to see detail

AI_variation_summary

New Concluded Status

Beta

Conclude personalization campaigns, documenting end outcome and learnings for reporting.​

  • Identify concluded campaigns with a new "concluded" status and record your results (i.e. positive, negative, inconclusive)
  • Make reporting easier and results documentation clearer

new_concluded_status

Campaigns Overview

in development

Use the Overview page as the single source of truth for your personalization campaign.

  • Key components of a campaign will be surfaced in an overview page
  • Save time during your QA, planning, or retro processes

personalization_campaign_overview

Learn more about Optimizely's roadmap

Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential with Optimizely.

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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all.  The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).