Staunst Du noch? Oder orchestrierst Du schon?

Es ist 2026. KI im Marketing agiert längst jenseits der punktuellen Erstellung von Text, Graphiken & Co. KI, wie wir sie kennen und lieben, greift tief in Deine Kampagnenarchitektur ein, handelt und kommuniziert autonom über den gesamten Customer-Lifecycle hinweg – von der datengestützten Zielgruppenfindung über die kontextuelle Content-Generierung bis hin zur Echtzeitoptimierung Deiner E-Mailkampagnen.

➡️ KI ist eine Deiner besten Mitarbeiterinnen und kümmert sich um alle Belange, die Du delegierst.

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Impact our customers can measure

446%446%

Platform ROI, Forrester validated

78%78%

Fairer testing with agents

2m+2m+

Experiments ran on Optimizely

Optimizely Campaign: truly omnichannel! Optimizely Campaign: truly omnichannel!

Most marketing teams juggle disconnected tools, fragmented channels, and constant manual tuning. Optimizely Campaign turns that patchwork into a single agentic platform that runs itself.

Agentic by design

Opal agents actually work and execute rather than recommend. Connected to your CMS, CDP, and experimentation engine, they turn data into content, content into campaigns, and campaigns into optimized journeys — automatically.

Enterprise-grade

Built for billions of sends with the trust your legal team demands. Contractual uptime SLAs, proven inbox deliverability, SOC 2 and ISO 27001 certified, GDPR-compliant by design, with EU data hosting for regional data residency.

Native on Optimizely One

Because data, content, experimentation, and intent live on one platform – every Opal agent acts on the full context of your customer. No stitching, no blind spots, no AI bolted onto someone else's stack.

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Trusted by 10,000+ brands

Zillow

Zapier

Yamaha’s Watercraft Group

WooCommerce

The Wall Street Journal

Yard Associates Ltd

Wonderbly

WordPress

Everything it takes to turn campaigns into revenue

Real-time segments from Optimizely Data Platform, with native Salesforce and Microsoft Dynamics integrations built in. Data continuously enriched with ambient Opal agents.