vproduct_campaigncampaign
Optimizely Campaign is your email and omnichannel marketing automation engine inside Optimizely One. Create, target, and deliver high-performing campaigns across the lifecycle – now supported by Opal to help you work smarter, optimize faster, and grow customer lifetime value.
Craft compelling campaigns & content
From newsletters to complex lifecycle flows, Campaign gives marketers the tools to create high-impact content.
Marketing automations – Design multi-step journeys for onboarding, nurturing, and re-engagement with a visual flow builder - including action- and event-based triggers.
Transactional & trigger mailings – Power critical notifications (order confirmations, password resets) and behavior-based flows such as cart abandonment or service updates.
Modern visual editor – Build responsive emails with drag-and-drop content blocks, reusable components, and support for personalization and dynamic content.
Optimization built in – Run A/B/n tests and leverage AI-assisted subject line and content suggestions to improve performance over time.
Supported by Opal: Opal agents help you interpret which subject lines, layouts, and content themes perform best, and summarize what to keep, stop, and test next—so every new campaign starts from a smarter baseline.
Meet customers where they are, with consistent experiences across email, messaging apps, and beyond – all orchestrated from a single platform.
Create emails 80% faster in an intuitive, drag-and-drop editor.
The Optimizely Campaign Marketplace is your central hub for integrations, built right into the platform. Connect essential tools – from CRM to analytics – so your data flows freely and your campaigns and data stay in sync.
Build, nurture, and re-engage customers across the entire lifecycle – from first purchase to long-term loyalty.
Coordinate email, SMS, WhatsApp, RCS, push, and direct mail from one place to tell a consistent story across all your owned channels.
Automations, Smart Campaigns, and a modern editor help your team ship more high-quality campaigns.
Let Opal assist with analysis, QA, performance insights, and “what should we do next?” recommendations – so you spend less time pulling reports and more time improving what you send.
Scale confidently – like DHL who send up to 19 million emails per day via Optimizely Campaign during periods like Christmas and Black Week.
Optimizely Campaign was built with security in mind: ISO 27001 certification and robust processes designed to protect customer data and support privacy-compliant communications.
Unify all your customer data in ODP and use it to power smarter, more responsive messaging in Campaign.
Send form submissions and on-site events from the CMS into Campaign to trigger journeys or add people to nurture programs. Or use the CMP DAM integration to access brand-approved content from CMP in Campaign emails and journeys.
Use Web Experimentation / Feature Experimentation to test on-site experiences and coordinate with email experiments in Campaign. Or use Content and Product Recommendations to add AI-powered recommendations to Campaign emails – driven by customer behavior and ODP data.
Marcel Laufmann
DHL
Jonas Baumbach
Head of Digital, Steinberg Media Technologies, Steinberg Media Technologies
Johanna Blank
Online/E-Mail-Marketing und Web Merchandise, Dorothee Schumacher
A strategic sparring partner that answers questions about performance, best practices, and “how do I do this in Campaign?” with the context of your data.
Agents that sit on top of your Campaign data to analyze reports, surface insights, and recommend next steps in context of your brand and data – for example, which tests to run or which segments to prioritize next.
Over time, Opal will support more content and workflow creation inside Campaign – with human in the loop at it’s core.
Effortlessly create, automate, and optimize omnichannel campaigns with Optimizely Campaign – and let Opal help you make every send smarter.