Optimizely Campaign is the agentic marketing automation engine inside Optimizely One – connecting your data, content, and AI that create campaigns that convert.
Platform ROI, Forrester validated
Fairer testing with agents
Experiments ran on Optimizely
Most marketing teams juggle disconnected tools, fragmented channels, and constant manual tuning. Optimizely Campaign turns that patchwork into a single agentic platform that runs itself.
Agents actually work and execute rather than recommend. Connected to your CMS, CDP, and experimentation engine, they turn data into content, content into campaigns, and campaigns into optimized journeys — automatically.
Built for billions of sends with the trust your legal team demands. Contractual uptime SLAs, proven inbox deliverability, SOC 2 and ISO 27001 certified, GDPR-compliant by design, with EU data hosting for regional data residency.
Because data, content, experimentation, and intent live on one platform – every agent acts on the full context of your customer. No stitching, no blind spots, no AI bolted onto someone else's stack.
Trusted by 10,000+ brands
Real-time segments from Optimizely Data Platform, with native Salesforce and Microsoft Dynamics integrations built in. Data continuously enriched with ambient agents.
Design emails and multi-channel journeys in a drag-and-drop editor. Use reusable templates and Mark to move from brief to send faster.
Pull real-time segments from ODP. Connect Salesforce or Dynamics. Send the right message to the right person at the right moment.
Hand off the busywork. Agents build, target, send, and optimize every campaign — so your team focuses on strategy, not setup.
Hand off the busywork. Agents build, target, send, and optimize every campaign — so your team focuses on strategy, not setup.
Use AI agents to generate variables, adjust feature logic, and manage releases.
Explore all agentsThe Customer Journey Builder Agent for automated lead nurturing campaigns based on intent signals saves more than 40 hours of work per journey creation.
The Performance and Analysis Agent constantly monitors campaign performance, shares insights and recommendations.
The Automation QA Agent simulates user personas, checks the entire content flow, and ensures error-free automation. This saves us 32 work hours per automation.
Using the Content Consistency Checker Agent, we align newsletter content with print media to ensure consistent messaging—and save 576 work hours a year.
Bring your analytics to life with tools for content creation, optimization, and AI orchestration.
Traditional automation follows rigid, predefined rules. Agentic email marketing uses AI agents that make decisions independently, learn from the results, and continuously optimize campaigns without any manual intervention.
Not at all. You set the parameters like brand guidelines, compliance rules, and strategic goals. The agents operate within these boundaries, and every action is logged and verifiable.
We connect with the common CRMs, CDPs, e-commerce platforms, and analytics tools. Our open API ensures seamless integration into your existing technology stack.
Yes, and you retain full control. Access is provided via the Model Context Protocol (MCP). This is an open standard that connects AI agents to your data sources in a controlled and traceable manner. You determine which data an agent is allowed to access—every access is logged and can be revoked at any time. And regarding data protection and data security: Optimizely Campaign is hosted in Germany, is ISO 27001-certified, SOC 2-audited, TISAX-compliant, and fully GDPR-compliant. It also offers enterprise-grade reliability with 99.989% availability.
Yes. You store your brand guidelines, tone of voice, and do's & don'ts as guardrails. Every piece of generated content stays within that framework and is reviewed before it goes out.
Our platform is LLM-agnostic: depending on the task, it automatically selects the right model; whether Claude, ChatGPT, or others. You don't have to worry about a thing; there are no separate contracts or compliance discussions with individual providers.
Email is at the heart of it, but the agents orchestrate SMS, RCS, WhatsApp, and push just as well. From a single campaign brief, the AI automatically picks the channel that works best for each contact.
