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If our customer doesn’t see the perfect dress for her on the first page she visits, she’s likely to move on. It’s absolutely necessary to show her what she wants as soon as she comes to us — even if she doesn’t yet know what that item is.
— Grace Hong VP of Product and Design, REVOLVE
Virtually no change will go live on the website just like that. Everything is tested.
— Sebastian Fallert General Manager, Secret Escapes