Coming soonPersonalization

You don’t need to think about what’s next because it’s already in motion. Each release brings new ways to create, optimize, and deliver content that simply works.

Here’s a glimpse of what’s to come.

Q4 roadmap

Last year proved real-time personalization at scale was possible. Now we're focused on making it truly effortless.

This Q4, we’re handing your program the keys to personalize your website for every customer and move confidently into what’s next.
 

Edge Delivery for Fastly

Run flicker-free experiences, Fast(ly).

  • Deliver content fast so visitors only see the finished page.
  • Stay on the CDN you already run.
  • Lighten the amount of JavaScript running on your pages.

Developer Mode 2.0

Ship experiment code changes without leaving your own workflow.

  • Faster launches while you stay working within VS Code.
  • Cut the copy-paste mistakes, each fil remembers its projects and experiments.
  • Future state: Mark is working on the ability to push changes for you.

Now in beta.

Dynamic Variation

{Personalize} every visit without waiting on a developer.

  • Speak to each visitor directly, without dev help.
  • Setup within the Visual Editor for a seamless workflow.
  • Safeguard against broken experiences with built-in fallbacks.

Personalization Strategist 2.0

Updates to the Virtual Teammate that enable you to turn every winning personalization test into an ongoing experience. 

  • Carry info from a Personalization Campaign into your CMS workflow
  • Preserve evidence behind each recommendation
  • Prepare a CMS-ready personalized experience

Personalization Campaign Planner

Your path to campaign execution, grounded in customer data.

  • Campaign opportunities and recommendations. Follow-up steps included for your 'now what?' moments
  • Grounded in your data. Using your audiences, 3rd party analytics, and past tests to build a roadmap.
  • Gaps flagged upfront. You know what's missing before you build.

Personalization Results Analyst

Quickly and confidently uncovere what matters most to your customers.

  • Multilayer analysis made simple. Prepared to uncover hidden variation wins.
  • CMAB aware reporting. Tailored for exploration.
  • Clear next steps and recommendations. Made in a stakeholder ready format.

CMAB Interpreter Agent

Know if your CMAB campaign will work, is working, and what it found.

  • Catch doomed campaigns before launch. Feasibility and configuration checks built-in.
  • Demystify results. Get explanations marketers can actually use.
  • Build your confidence in CMAB campaigns. Strengthening your brain and your program.

Check out past feature releases

Explore the latest launches, enhancements, and releases from across the platform.