What is Zaius?

Businesses use Optimizely Data Platform to enhance their marketing efficiency, improve customer engagement, and ultimately drive sales and revenue growth. It's particularly useful in the e-commerce and retail sectors, where understanding customer preferences and shopping behavior is crucial for success.

What is a CDP?

A Customer Data Platform (CDP) is a type of software that aggregates and organizes customer data across various sources to build a single, comprehensive customer profile. This profile can then be used for various marketing and customer engagement activities.