Deborah Breines
AVP, Enterprise Integrated Marketing, Travelers
Uniting content and web teams for exceptional marketing
June 27, 10 a.m. EDT | 4 p.m. CEST
Content and digital teams share the same mission. Delivering impactful, converting content to the right people, at the right place, at the right time. But how is this possible? Shatter your silos. Tell better stories with integrated marketing teams.
Join our virtual event with best-in-class speakers to learn how to:
- Unite your content and web teams for meaningful storytelling.
- Deliver high-quality content that truly resonates and converts.
- Apply strategies, tools, and tips to enhance your content and digital experiences.
Keynote presentation
How uniting content and web teams can transform your marketing
Shafqat Islam, CMO, Optimizely & Deborah Breines, AVP, Enterprise Integrated Marketing, Travelers
track
Content marketing
Creating a measurement framework to drive content impact across the customer journey
Andrew Bolton, SVP, Chief Customer Officer, Knotch
Content strategies for modern marketing: Standing out in 2024
Founder and Chief Content Officer, Erika Heald Marketing Consulting
Game theory in strategic campaigns: How to make all the right moves with content
Featured speaker, Phyllis Davidson, VP, Principal Analyst, Forrester
AI-powered marketing: How to leverage AI without losing the human touch
Shafqat Islam, Chief Marketing Officer, Optimizely
track
Digital marketing
Drowning in content chaos: Beat the struggle of content re-use in multi-channel marketing
Deane Barker, Global Director of Content Management, Optimizely & Cathy McKnight, Chief Problem Solver and Lead Analyst, The Content Advisory
Creating an award winning website: Using user-centric web design
Jim Rucinski, Solutions Engineer, International Fresh Produce Association
Delivering an immersive customer journey that is customised, personalised, and secure
Rich Hobbs, Group Technology Director, The Royal Mint
Crafting next-gen digital experiences to grow businesses and value to customers
Featured speaker, Chuck Gahun, Principal Analyst, Forrester
Featured speakers
Cathy McKnight
Chief Problem Solver and Lead Analyst, The Content Advisory
Andrew Bolton
SVP, Chief Customer Officer, Knotch
Erika Heald
Founder and Chief Content Officer, Erika Heald Marketing Consulting
Rich Hobbs
Group Technology Director, The Royal Mint
Jim Rucinski
Solutions Engineer, International Fresh Produce Association
Phyllis Davidson
VP, Principal Analyst, Forrester
Chuck Gahun
Principal Analyst, Forrester