Optimizely Campaign is the agentic marketing automation engine inside Optimizely One – connecting your data, content, and AI that create campaigns that convert.
Platform ROI, Forrester validated
Fairer testing with agents
Experiments ran on Optimizely
Most marketing teams juggle disconnected tools, fragmented channels, and constant manual tuning. Optimizely Campaign turns that patchwork into a single agentic platform that runs itself.
Opal agents actually work and execute rather than recommend. Connected to your CMS, CDP, and experimentation engine, they turn data into content, content into campaigns, and campaigns into optimized journeys — automatically.
Built for billions of sends with the trust your legal team demands. Contractual uptime SLAs, proven inbox deliverability, SOC 2 and ISO 27001 certified, GDPR-compliant by design, with EU data hosting for regional data residency.
Because data, content, experimentation, and intent live on one platform – every Opal agent acts on the full context of your customer. No stitching, no blind spots, no AI bolted onto someone else's stack.
Trusted by 10,000+ brands
Real-time segments from Optimizely Data Platform, with native Salesforce and Microsoft Dynamics integrations built in. Data continuously enriched with ambient Opal agents.
Design emails and multi-channel journeys in a drag-and-drop editor. Use reusable templates and Opal to move from brief to send faster.
Design emails and multi-channel journeys in a drag-and-drop editor. Use reusable templates and Opal to move from brief to send faster.
Hand off the busywork. Opal agents build, target, send, and optimize every campaign — so your team focuses on strategy, not setup.
Hand off the busywork. Opal agents build, target, send, and optimize every campaign — so your team focuses on strategy, not setup.
Use AI agents to generate variables, adjust feature logic, and manage releases.
Explore all agentsWe've put Optimizely experimentation as part of our definition of done. When we launch a new feature, you enable it for experimentation — it's a requirement, not an option.
Implemented Optimizely Feature Management to test changes on small groups before full rollout — delivering "safer feature deployments and more controlled testing environments.
Marketing, Product, and Design teams test features while Engineering uses feature flagging functionality — creating "real velocity to launch and ship faster
Cox Automotive enhanced their experimentation program with feature flag experiments across 10+ iconic brands on app and website — and cut analysis time from weeks to minutes.
Bring your analytics to life with tools for content creation, optimization, and AI orchestration.
