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  1. Field Notes
  2. Events
calendar_monthOct 28, 2026
12:00 pm - 5:30 pm EDT

Common Ground Boston

Marketing's moving fast.  Come find your footing. Common Ground is built for the people doing the real work: marketers, builders, and teams running experiments, shipping content, and figuring out AI right now.

On-location event
calendar_month
12:00 pm - 5:30 pm EDT
distance
Convene One Boston Place
201 Washington St
Boston MA 02108
Get directions

How the day runs

Opening keynotes

  • Hear directly from Optimizely on where the platform is heading, then meet the AI teammates already changing how marketing gets done. 

Customer sessions

  • The most valuable part of the day. Real Optimizely customers share what they built, how they did it, and what they'd do differently.

Industry breakouts

  • Three tracks, built for where you actually work. Go deep on the challenges, strategies, and AI use cases most relevant to your industry. Pick your path and come ready to talk. These are working sessions, not presentations.
For the experience makers

If you use Optimizely to build and improve how your customers experience your brand, this event is for you.

What's on the Agenda

Ready to find your ground?

 
 
 
 
 

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12:00 pm EDT

Networking Lunch

1:00 pm EDT

Free to Grow: What Becomes Possible When AI Handles the Rest

Marketers didn't sign up to chase approvals, untangle workflows, or spend half the day doing things a machine could do better. They signed up to create, to move fast, and to actually make something. This presentation is about what happens when AI steps in so your team doesn't have to step down. Content at scale. Quality that doesn't require constant policing. Decisions built on real data, not gut checks and crossed fingers. When the grind gets taken off your plate, something shifts. Teams get more done. Ideas get further. And the work — the actual work — finally gets the attention it deserves.

2:15 pm EDT

Break

2:45 pm EDT

Customer Stories

Real stories from peers in your field

4:15 pm EDT

Networking Happy Hour

1:30 pm EDT

You’re hired! Building your own team of AI teammates

It seems like every week new agents, models and inferences come online. Of all the promises we’d get to focus on the creative aspects of work, it seems we’re stuck in more meetings, have fewer resources and are spending less time doing what we love. What if we pointed an LLM at a job we don’t want to do? Or what about a role that you don’t have the resources to hire? What if every digital team was filled to the brim with an expert team full of designers, developers, psychologists, and technologists you manage. Imagine that… or don’t and listen to this session were we will build (and hire) your very own virtual teammates. So you can focus on that fun project you’ve been putting off, you know the one.

Michiel Dorjee
Michiel Dorjee

3:30 pm EDT

Industry Workshops

Three focused conversations. One seat. Choose the track built for your world.

B2B

Built for complex buyers

Long sales cycles, multiple stakeholders, and high-stakes content decisions. This track is for teams building experiences for business buyers who expect more — and have every right to.

B2C

Built for speed and scale

High volume, tight timelines, and customers who won't wait. This track is for teams shipping fast, testing everything, and personalizing at a scale that used to feel impossible.

Regulated Industries

Built for the rules you live by

Finance, healthcare, and beyond. This track covers how teams in highly regulated spaces are moving faster on AI — without cutting corners on compliance or governance.