Field Notes

Making personalization feel handcrafted with the Agent Platform at Corinthia Hotels

Corinthia Hotels built its name on attentiveness, and the challenge was carrying that same feeling into every digital touchpoint, across five guest personas and a 14-stage journey. Working with MSQ DX, Corinthia built a team of AI agents, using the Optimizely Agent Platform, that produces on-brand content for every persona and stage, shipping its latest cycles 10 times faster.

What are the best AI agents for B2B marketing?

Agentic CMS isn't about replacing marketers. It's about removing the work that slows them down.

For years, content management systems have helped teams create, organize, and publish digital experiences. They have made the work easier, but the operating model has stayed largely the same.

Your team's wish list just became their to-do list

When we started Blend, I don't think we ever pictured having employees. It was just us founders, and between design, development, sales, and billing, we figured we could do it all ourselves.

How Opticon NYC is setting a new standard for brand presence in a world that won't slow down

The more the funnel automates, the more a real room matters. Tara Corey on reimagining B2B events around spectacle, salon, and signal at Opticon NYC.

Postcards from Camp Opticon NYC

Five dispatches from Opticon NYC: Seth Godin's uncomfortable obvious, 154,000 experiments, AI that needs to be lazier, and what Alicia Tillman left in the room.

Camp Opticon 2026: Built for what's next

We just wrapped Opticon. Three trails, twelve announcements, one very long day in a camp hat I had no business wearing.

What can a Virtual Teammate do? Ask the ones who never log off