Field Notes

Personalization has a scale problem

Personalization cannot scale if every experience has to be built by hand. Here's why you need dynamic experiences. 

Brand vs. demand: where should your money go?

Optimizely's SVP of marketing joins guest speaker, Forrester's Nikhil Lai, on where to invest as AI search becomes your biggest referral source.

Turn hard-won traffic into your best signal yet

Humans are a shrinking slice of your traffic. Hear from the "godfather of martech" Scott Brinker and Optimizely's Kevin Li on making every visit count with personalization that converts.

The truth on what worked and what didn't in year one of AEO

Lessons from rebuilding optimizely.com in the agentic era

Hear directly from the team who rebuilt optimizely.com What velocity actually looks like when AI is part of your team, and what they wish they'd known going in.

Kevin knows everything. What happens when he's out-of-office?

Here's what real AI governance requires

Policy documents describe accountability. They don't create it. Here's the governance framework website owners need before standing up an agentic publishing workflow.

Three things to do this quarter to improve AEO

Unstructured content gets skipped by AI agents. See what's breaking your website's visibility and what to do first.