The Marketer’s Survival Guide: How UK marketers can stop surviving and start thriving

AI Experimentation Mapping Template: Your Roadmap to Agentic AI for Experimentation

Discover where AI can have the biggest impact on your experimentation program with this practical five-step mapping template.

AI promised more time to think. For marketers, the reality is more work to do.

We surveyed 2,003 B2B marketing leaders. Here's what they told us about how they think AI is working, versus how it's *really* working.

Lessons learned from 127k experiments

As practitioners, you should start with simple changes to deliver quick results. However, when scaling, the focus needs to shift from velocity to impact.

Optimizely Named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024 

Optimizely named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024. Access the report here.

Digital Experience Summit Melbourne: AI Readiness Assessment

Following our insightful panel session on AI Readiness, Optimizely & Luminary are offering you the chance to take the next step in your AI journey!