Tina Nelson

Sr. Product Strategy Director

Hear from Tina

Jul 17, 2026

Digital modernization is a capability, not a project

You're not investing in technology. You're investing in a new way of operating. You can't turn on every feature on day one and expect to sprint. The teams building this foundation now aren't just ahead — they're building an advantage that compounds over time.

Video

Jul 17, 2026

Don't chase perfection. Chase continuous improvement.

Every major leap in digital maturity has required getting comfortable with uncertainty. The organizations seeing the fastest returns aren't the ones who planned longer — they're the ones who built systems to learn fast. Experimentation takes the risk out of speed.

Video

Jul 17, 2026

The hidden cost of invisible work

Meetings, status updates, version-hunting, manual data transfers — individually small, collectively massive. Before you add new capabilities, map the coordination tax your teams are paying today. The biggest modernization win might not be adding something new. It might be removing work that never should have existed.

Video

Jul 17, 2026

Determining where AI creates the most value

Most organizations start with "we need AI." The better question is: what's the work your best people shouldn't have to be doing? AI's real value isn't replacing people — it's removing the repetitive work that keeps them from the creative, strategic work they were hired for.

Video

Jul 17, 2026

Tech changes what's possible. People determine what actually changes.

A faster platform doesn't fix slow approvals, scattered information, or disconnected teams. Speed comes from how work moves — not the system it moves through. Before you modernize, ask: if your new platform went live tomorrow, what would your teams actually do differently?

Article

Jun 22, 2026

Weihnachtseinkäufe und KI, oh je!

Der Handel steht bei vielen ganz oben auf der Agenda. Laut dem US-amerikanischen Einzelhandelsverband (National Retail Federation) haben am verlängerten Wochenende rekordverdächtige 200,4 Millionen Verbraucher eingekauft. Bei so vielen Kunden sind Frustrationen vorprogrammiert. Erfahren Sie, wie Sie diese mithilfe von KI und gezielter Segmentierung minimieren können.

CommerceCustomers

Article

Jun 22, 2026

Julehandel og AI, herregud!

Mange tenker mest på handel. Ifølge National Retail Federation handlet rekordhøye 200,4 millioner forbrukere i løpet av den fem dager lange helgen. Med så mange mennesker som handler, vil det bli frustrasjoner. Se hvordan du kan håndtere disse frustrasjonene med AI og målrettet segmentering.

CommerceCustomers

Article

Jun 22, 2026

Julklappsshopping och AI, herregud!

Handel är högst upp i mångas tankar. Enligt National Retail Federation handlade rekordmånga 200,4 miljoner konsumenter under den fem dagar långa helgen. Med så många människor som handlar kommer det att finnas frustrationer. Se hur du hanterar dessa frustrationer med AI och riktad segmentering.

CommerceCustomers

Article

May 1, 2026

Holiday shopping and AI, oh my!

Commerce is at the top of many minds. According to the National Retail Federation, a record 200.4 million consumers shopped over the five-day holiday weekend. With that many people shopping, there will be frustrations. See how to manage those frustrations with AI and targeted segmentation.

CommerceCustomers