Francesco Montesanto

Senior Manager, Digital Growth Strategy

Hear from Francesco

Oct 14, 2026

Does llms.txt work? The honest answer, with receipts

Four studies, 500M+ AI bot visits, and Google on record all point the same way. Here's what llms.txt actually does, and the few places it still earns a spot.

Article

Mar 23, 2026

Optimizely Opal (easily) helps improve AI visibility: Here's how

Optimizely Opal gives you pretty much all the tools you need to improve AI visibility in a big way, right out of the box.

Article

Sep 23, 2025

Google's &num=100 parameter is gone: What this means for GEO

In September 2025, Google killed off the &n=100 parameter that allowed third-party SEO tracking software to deliver the top 100 search results for any keyword with one API request. Here's why it's so important, and why you need to shift more towards tracking GEO performance tracking over traditional SEO.

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Jul 14, 2025

Why you should optimize for impressions instead of clicks

Impressions are the new clicks. In the era of AI visibility, being seen is now the ultimate SEO currency.

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May 29, 2025

Traffic down, panic up: Why AI is what SEO needs in 2025

SEO alarmists are ringing the death bell in 2025, but SEO is primed to thrive in ‘25: search is booming, clicks actually matter, and brands are finally prioritizing trust, authority, and genuinely useful content. Forget chasing vanity metrics; in the age of AI, it’s all about being the brand people (and algorithms) actually want to talk about.

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Dec 9, 2024

Video series: The state of personalization for 2026 and beyond

Nicola Ayan sat down with Francesco Montesanto to discuss all things personalization. Hear about where it's going and how Optimizely is leading the charge.

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Nov 12, 2024

What is a personalization engine? A complete guide

Understanding which personalization engine you choose or how you choose to build it yourself will have massive implications on the overall customer experience.

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Oct 31, 2024

How to scale content creation to create personalized experiences

In order to deliver personalized experiences, a comprehensive library of content is critically necessary.

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Oct 25, 2024

How to define personalization for your organization

Defining personalization specifically for your organization is tough, but not impossible. Here's a guide on how to get started.

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Oct 16, 2024

Planning your personalization strategy: what to do when nobody knows what to do

The most important steps in personalization are those initial ones to adequately plan, execute, and refine your strategy.

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Oct 9, 2024

Market segmentation: a complete guide in the age of AI

Marketing segmentation is the backbone behind any marketing strategy. Without properly segmenting your customers or your audience, you’re just going to be pushing out one-note, one-size fits all marketing.

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Sep 30, 2024

Breaking down the different types of personalization

When it comes to implementing personalization, it's best to adopt a hybrid model where you define rules that guide the customer experience with AI to support.

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Aug 29, 2024

5 ways AI helps marketers make data-driven decisions

AI is already fully capable of making the lives of data-driven marketers a whole lot easier. From data crunching to decision-making to personalization, AI is a worthwhile companion to have with you every step of the way.

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Jun 5, 2022

How to write a creative brief

When executed correctly, a creative brief will help communicate your values, vision and the end result you’re looking for. Keep reading to learn how you can create your own and see some examples so you can get off and running as soon as possible.

Article

Jun 2, 2022

10 collaboration email templates that stand out [2026 update]

Whether you're crafting emails yourself or you're relying on prompting an AI agent, use these collaboration email templates to get you started.