Mark Wakelin

Mark Wakelin is a highly regarded Principal Value Consultant at Optimizely, known for his exceptional strategic acumen and client-centric approach. Rather than relying on standard templates, Mark customizes solutions to each client's unique needs, driving success across Customer Success and Sales. His deep strategic support has been instrumental in securing major wins over the past two years, consistently earning the trust and admiration of colleagues and clients alike.

Content posted by Mark

Apr

Exclusive Executive Lunch: Unlock Personalization in Retail with Google Cloud, Zeotap

Join us for an exclusive event designed for retail leaders who want to unlock the full potential of their marketing and customer engagement...

December 23, 2024 | 8 minutes

Let’s talk experimentation metrics: The new rules for scaling your program (In 2025)

There's a reason some experimentation programs scale while others stagnate. The difference isn't in their tools or talent, it's in the metrics they...