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Mark Wakelin

Mark is the Global Director of Strategy & Value Consulting at Optimizely, where he works with organizations to define priorities, build practical growth strategies, and deliver measurable results. By combining research, strategic insight, and industry evidence, he helps customers make confident choices that maximize the value of their digital investments.

Mark Wakelin

Content posted by Mark

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December 23, 2024 | 8 minutes
Let’s talk experimentation metrics: The new rules for scaling your program (In 2025)
There's a reason some experimentation programs scale while others stagnate. The difference isn't in their tools or talent, it's in the metrics they...