About Moat


Moat is a New York-based SaaS analytics company bringing intelligent insight to brand advertisers, agencies, and premium publishers. Moat provides real-time metrics around measuring viewability and attention online for display, video, mobile and content advertising.


This integration allows publishers to test various site layouts and see real-time reporting in their Moat Analytics dashboard on the performance of each. These Optimizely experiments will be cut along side campaign and site, broken out by Moat's viewability and attention metrics.

Key Benefits
  • Understand the impact your experiments have on your ad viewability metrics available in Moat
  • Streamline your workflow by reviewing experiment results in your familiar Moat dashboard
  • Uncover new insights about your experiment using Moat's advanced analytics capabilities