Field Notes

The (content) king is back

Everyone chased the experience layer and let content rot at the foundation. Now AI is stress-testing it. Learn why structured content is the real competitive edge.

Don't bet on crawls that never pay out

You know AI agents crawl your site invisibly. But most marketers miss what matters: whether the AI is training on your content or actively retrieving it for a buyer right now. Learn which bots are buying, and which are just borrowing.

Three things to do this quarter to improve AEO

Unstructured content gets skipped by AI agents. See what's breaking your website's visibility and what to do first.

The future of experimentation

As execution gets cheap, clarity gets expensive.

The agentic infrastructure: Why AI scaling requires feature flags

To scale AI, you need better GPUs, but also agentic infrastructure. Most teams are overlooking the feature flag. Here's how you can power AI with feature flags.

Top 10 takeaways from running 173,000 experiments

This digital playbook, filled with tips, techniques, and examples, reveals strategies and data to build your A/B testing and experimentation program.

6 mistakes that marketing teams make when introducing AI agents

The bottleneck has shifted. Most marketing teams are past asking whether to use AI agents — the new question on everyone's mind is why they're not working like they're supposed to. The answers are a whole lot less technical than you think.

Virtual Teammates vs AI agents: What's the difference?

Are you AI distant? The leadership gap nobody's talking about