In May 2026, Amplitude took over the Statsig platform. The engineers who built it are staying at OpenAI. Anyone signing with Statsig now is getting a product that its original team no longer maintains.
At Optimizely, experimentation is our entire business. Our engineering team is intact and we pair testing with personalization, CMS, and commerce on an enterprise platform where your success is the only priority.
OpenAI acquired Statsig in September 2025 for $1.1 billion and brought the entire team in-house. Vijaye Raji became CTO of Applications.
In May 2026, Amplitude announced it was taking over the Statsig brand, platform, and customer base. The team stayed at OpenAI.
What it means for you
When the product breaks, the people who understand it work somewhere else.
Amplitude tried building its own warehouse-native experimentation before this and walked away from it. Now it owns someone else's version without the people who built it.
Amplitude has to absorb a product they didn't build. Expect roadmap pivots and disruption while they figure out how the pieces fit together.
Users face longer support response times and contract renegotiations as Amplitude tries to fund the acquisition.
Amplitude is still figuring out how to manage a product it did not build. Your experimentation program sits behind that work.
At Optimizely, instead of retrofitting analytics onto an experimentation tool, we built warehouse-native architecture from the ground up with experimentation, analytics, and AI designed to work together as one platform. Our team shipped 500+ improvements last year. AI features ship every month.
Clear roadmap, not subject to acquisition shifts.
Experimentation, personalization, content, commerce, and analytics in one place.
Built for product, marketing, engineering, and data teams.
Are you willing to risk your entire experimentation program on a company whose leadership has just been realigned?
Key reasons to choose Optimizely
|
Capability |
Optimizely |
Amplitude + Statsig |
|
Zero flicker, no slowdown |
The most performant way to deliver variations with zero latency with Edge Delivery |
Performance limitations can cause slower load times |
|
Experimentation analytics |
Connect user behavior to business outcomes directly in your warehouse, so you can finally prove what's working and accelerate growth |
Warehouse-native but requires technical expertise; limited self-service capabilities for non-engineering teams |
|
Modern editor |
Our WYSIWYG editor is compatible with the latest JS frameworks. 1,000+ customers running millions of experiments over a decade |
Editor reported as clunky and difficult to use, with frequent errors and limited features beyond text |
|
Innovation at the core |
500+ features released last year. New AI features and agents are added every month. |
Amplitude is now maintaining two experimentation platforms with the team that built one of them at OpenAI; innovation pace depends on integration work that is still ongoing |
|
AI |
Agents for variation generation, ideation, planning, and results summaries. Stop waiting for devs. |
Analytics-first AI strategy: five analytics agents, a single web testing agent, & an unfinished acquisition to fill the gap |
|
Pricing |
Trusted long-term provider with consistent investment in enterprise success |
With two experimentation products to maintain and a major integration underway, pricing is one of many open questions for customers |
Optimizely Virtual Teammates are provisioned members of your CRO team: generating roadmaps, configuring tests, and analyzing rules — 24/7, no prompting needed.
