Optimizely is the #1 website optimization platform in the world.

Optimizely was founded by two former Google product managers, Dan Siroker and Pete Koomen. Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there, his team relied on the use of A/B and multivariate testing to maximize e-mail sign-ups, volunteers, and donations to raise more than $100 million in additional revenue for the campaign.

But optimization was hard — you needed technical skills and know-how to run even the simplest of tests. After the campaign, Siroker teamed up with Koomen to create a world-class optimization platform that was easy to use in an effort to provide a platform for businesses to be able to conceive and run experiments that helped them make better data-driven decisions.

Since completing YCombinator in the winter of 2010, Optimizely has seen strong and growing demand.

The Highlights
  • In less than two years, our first product has passed established players to become the leading A/B and multivariate testing platform in the world.
  • More than 6,000 enterprises have adopted Optimizely including Starbucks, Disney, and Salesforce.
  • From March 2012 to March 2013, the company increased its revenue by more than 400% percent year-over-year. It first reached cash flow positive in 2011.

We're Hiring!

Our happy customer base is growing and so are we. We are actively looking for spectacular people to join our team.

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Browser Compatibility

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  • Chrome 20+
  • Firefox 4+
  • Internet Explorer 10+
  • Safari 5+

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Implementing Optimizely

Copy this code and paste it immediately after your opening <head> tag:

Because you are using the Shopify App, the Optimizely embed code is already added to your shop automatically!

If you want to run Optimizely on a page NOT hosted by Shopify, copy & paste this code snippet to the top of the <head> tag:

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Send to Developer

Include this snippet on every page you want to run experiments on and track as a goal. This snippet will not change. Note the //cdn prefix is NOT a typo.

To add new projects, go to the Dashboard.

Each project has a unique Project Code snippet that must be included on every page running experiments or being tracked as a goal.

Your account has more than one project, so be sure to add the correct snippet. To view your projects and project codes, go to the Dashboard.

Click on Project Code to get your snippet:

For advanced implementations, see our API Documentation.

Send Code to Developer

Does someone else on your team implement the coding of your site? Put their email address below to send them instructions on how to implement Optimizely on your site.

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